Forum Moderators: martinibuster
Earnings would go down, eh? Well thats odd.. from what I can tell from each channel, the higher the CTR, the more money I make CPC. If the homepage channel is hurting the overall CPC and I stopped running adsense on the homepage, the over all CTR would go up since my other channels are much higher. So, wouldn't my CPC rate go up?
even if your ctr on your homepage is only 0.5%, take that ad away and you will still get 20 clicks less a day....hence your earnings will go down even if your ctr goes up.
the only way you could increase your earnings is if somehow taking the adsense off your homepage would make surfers click adsense more on other pages.
talking about epm, ctr, cpc, cpm and so on is useless if you don't understand how they actually affect your bottom line.
Earnings would go down, eh? Well thats odd.. from what I can tell from each channel, the higher the CTR, the more money I make CPC.
Displaying Adsense on your homepage has no impact on the EPC of other pages. So lets say for Adsense Clicks in your widget section you get xx cent per click no matter if you display Ads on your homepage. What changes when you display ads on your homepage? Well thats easy, earnings will remain the same (if nobody clicks ads on your homepage), or more likely go up (when people click on your homepage ads), your Impressions go up and your overall earnings PER CLICK would go down, but who cares about EPC when you can increase your earnings?
You could have 100% CTR with 5 people and only earn $1.
You can always use another advertising company's ads on your homepage if you want to squeeze every last cent out.
W.
You should be concerned with Total Earnings, and not EPC. The only reason I can see for removing adsense from a particular page is if the CTR is so low that it offsets the benefit of running the ads. Why clutter your page with ads if you're not earning anything from them?
Why run ads that aren't relevant? If people don't click them often they've already made the decision for you.
ads on the homepage may discourage people from going further
I've thought about that and if I find very few people are clicking on ads on my homepages I will remove the ads. I'm going to give my channel stats about a week to be sure.
Basically if I am trying to get more repeat visitors do I want to lose them to an ad before they can really get into the site and see what I have to offer? Something I'm seriously thinking about.
[edited by: annej at 3:40 am (utc) on Mar. 24, 2004]
I'm a part of one ad network that pays about $1 CPM NET to me for running 120x600's. I'm debating if I should pull the homepage ad and put this up.. or just have no google ad on the homepage.. i wonder if that would boost the CTR of my 728x90 banner on the homepage? That would be good, because I have direct advertisers in that spot.
Not true all the time.
Not true all the time.
Yup, the person might well look at a page or two then click on an ad.
Wouldn't it be even more likely that someone who reads a page or two clicks an ad?
Yes it would, but what does that have to do with ads on the home page? Unless your reasoning is that home page ads could turn away visitors.
I'm a part of one ad network that pays about $1 CPM NET to me for running 120x600's. I'm debating if I should pull the homepage ad and put this up.. or just have no google ad on the homepage.. i wonder if that would boost the CTR of my 728x90 banner on the homepage? That would be good, because I have direct advertisers in that spot.
I have a similar situation. On the one hand, I run CPA ads for CJ also above the fold, and frankly the CTR on those ads stink compared to contextual. In addition, because I get paid only when the advertiser gets a lead or a sale I only get revenue a handful of times a month on average.
Nevertheless, I see it as not having all your eggs in one basket. Overall, I might be better off if half of the visitors that clicked on a CJ banner decided to go and click in an Adsense banner, but being dependent on just one revenue stream... Hmmm, I don't know.
Unless your reasoning is that home page ads could turn away visitors.
That is one consideration but more you might lose first time visitors when they click on an ad as they might well never come back.
I wish there were a way to tell how many return visitors click on ads compared to people who just drop by once. I moved my 'sign up for my newsletter' down below the vertical ad and it's hurting my newsletter sign up so that has to go back up to the top for sure.
