Forum Moderators: martinibuster
Thanks
shak
All right! I'm going to direct people over at the AdWords forum to this thread when I tell them they should not activate their ads for content sites.
Thanks, beren
Your answer can be found if you search numerous old posts. Before you rush to write/generate pages on those words, search for those terms and see what others are doing with AdSense. You also need to consider whether the most expensive clicks equate to the most traffic.
The new stats should be very interesting.
The reason being that people would run for making content for high paying keywords.
There are some adverts that can get $ 5 while others only fetch 10 cents.
So, one click on $ 5 advert is worth 50 on the 10 cents Ads.
Now what i was thinking, if people would run for high paying keywords, advertisers would get lot more visitors and then the cpc for high paying keywords would drop.
Some keywords which are getting less today, will bring in more cash.
But at loss will be website builders who will keep changing focus of their website.
I believe in one thing! it is very difficult to get a targetted audience and to create a very nice image of one's website.
So a publisher who will run for high paying keywords will be at loss in longer term.
Well ADSENSE is changing every coming day, so whos concerned about future
And Who Can Predict Future?
Give it a thought and give me response.
regards,
dhaliwal
W.
It will likely be just by domain.
This is my 2 cents thought:
At any given time, the number of searchers for a certain high paying keyword is fixed except there is some new relating to this keyword. Since it is fixed, there is no more traffic or more visitors. It’s hard for a new publisher to get a share on this traffic due to the following reasons:
1.The paying keyword has already saturated with the current publishers.
2.Visitors for this keyword are limited. Thus, some publishers will lose some visitors while some will make some gain. Some publishers will drop out since there are not enough visitors to make it works.
3.More publishers also bring in more ads to AdWords and make it more money and more competition.
The bottom line is: While publishers are fighting for a piece of cake, the total visitors for all advertisers are the same except the contribution of visitors within themselves. Thus, there will be some adjustment in CPC from time to time but it will not dramatically drop as we believe.
At any given time, the number of searchers for a certain high paying keyword is fixed .... Since it is fixed, there is no more traffic or more visitors.
That description is like the classic models of markets in an economics class. The thing it leaves out is people who click on ads with no interest in the subject matter - people who click on the ads just to generate revenue for the website publisher. This kind of fraud can be clicks from the publishers themselves or friends and family around the country.
My biggest client has lost $10s of thousands to AdSense fraud, and while Google has refunded some of it, there are still real losses.
Google has a mechanism for detecting fraud, perhaps, will it detect one fraudulent click per day? With a high-priced keyword, one click per day can earn a publisher hundreds or thousands of dollars per year.
The potential for fraud is too great for me to recommend anyone with high cost keywords to put their ads on "content match". I may change this view if we get to a point where the AdSense publisher websites have (1) been on the Internet for more than a year, (2) have a PR higher than 1, and (3) have more than 5 pages on their website. So far, it seems that the large majority of publishers in the markets I am in fail to meet these criteria.
But can I ask what the reason behind your question is (apart from the obvious one that people are going to assume)?
beren, I'm sorry your client lost money but I don't think fruad is really that big a problem in Adsense at the moment. You have made some good points though:
I may change this view if we get to a point where the AdSense publisher websites have (1) been on the Internet for more than a year, (2) have a PR higher than 1, and (3) have more than 5 pages on their website. So far, it seems that the large majority of publishers in the markets I am in fail to meet these criteria.
Those seem like perfectly reasonable criteria. I'm amazed that sites with less than 5 pages, with 0 PR and less than a year old are actually being approved to run Adsense. The majority of publisher sites are providing good solid results though. There have been several posts of Adword advertisers liking the ROI of content pages better than SERPS... including Shak's big experiment.
[edited by: Macro at 5:07 pm (utc) on Mar. 14, 2004]
google will think a lot before giving out the details to the publishers!
there really is no point any longer in google attempting to not give out all the details (i.e. page-level stats). now that there are scripts all over the place that we can use to get that information (with the blessing of google), it would be pointless for google not to offer the same info.
But those scripts cannot track earnings per click.
true. and i am certain google will never give us those details either. however, several people have commented that they didn't think google would give us page-level tracking, and i believe that they will (or should) since we can now get that information anyway.
I have an inspiratiom. How about a new program called Senseless Ads and Ad Senseless? All the spammy ads could be shown on all the spammy sites. They might even make big money. Meanwhile AdWords advertisers with something worthwhile to sell and AdSense sites with real content would be free of them.
