Forum Moderators: martinibuster
1. You've clicked an AdSense link,
2. On that Advertiser's webpage, you at least did the one of following things:
a) Signed up one or more of that site's services;
b) Bought something from that site;
3. The Advertiser's webpage then Show Up an image, which served as tracking his/her conversion rate from Google AdWords.
4. You've clicked that Image.
5. You saw "Google Site Stats"...
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Advertises want to know the conversion rate, that is:
He/she can figure out the total clicks from AdWords, then by that "Google Site Stats Image", he/she can also
track how many Bought Visitors actually Signed/Paid.
Since AdWords is Pay-For-Per-Click based, nor Pay-For- Per-Action based. Advertises can see the Clicks everyday he/she paid through AdWords' Report, but cannot exactly know how many of them really taken actions. (sign up a services, buy some products).
"Google Site Stats Image" shall be placed on ThankYouForYourOrder pages or ThanksForYourInput pages.
Therefore, the Advertise got exactly action-takers figures. Next step, he/she can compare his/her AdWords keywords to find out the best keywords (not only got most clicks but most action-takers.)
Hope this helps.