Multiple clicks but no money

[Stretch]

One day about a week ago I have a (low) number of clicks reported but no money for those clicks. Every other day, before and since, when I've got clicks I've got money.

I would guess that if charity ad clicks are reported that this would explain it but this is a small site and as far as I can tell there are no charity ads.

Can anyone offer a reason for why this might happen?

Thanks

Stretch

[Stretch]

I'll rephrase :-)

Can anyone tell me why an adsense report might show a day with multiple clicks but zero income?

[alansk]

Because the impressions, clicks and earnings are not always in sync. Checking your stats for the current day is pretty futile.

[Stretch]

I know. These are old stats (see 1st post). All stats before and since are up to date.

[alansk]

Sorry about that. Having read the post properly, I'm afraid I have no idea why that would happen. Maybe shoot an email to Google...

[Stretch]

Thanks alansk, yeah maybe an email to Google is the way to go.

Has no one else experienced this?

[onfire]

Does it still show up in your stats.

i.e. a full day with x impressions - x clicks - 0 $

As far as I am aware the clicks that show up in our stats do no include clicks on PSAs

Maybe Jenstar or ASA can confirm this?

But if you have a whole day where there are impressions and clicks showing but no $, then you should contact the Adsense team, as i have not heard anyone else having seen this problem.

[richmondsteve]

Stretch, I may have experienced clicks with no corresponding revenue, but I average 3-digit clicks per day so there's no way for me to know. I imagine no one has confirmed it yet because it has happened to them they probably ended the day with at least 1 paying click.

PSAs and AAs are recorded as impressions, but until several months ago clicks weren't funneled through a Google URL so clicks of PSAs were not tracked and reported. They are now funneled through a Google URL so it is possible that PSA clicks are tracked and reported now. Maybe you can contact Google and ask if PSA clicks are reported and let us know what they say.

Also, it's impossible for you or any publisher to know if their site shows PSAs some of the time. Users from a different country visiting a page might be shown PSAs and a page that normally shows paying ads in your country might shows PSAs when paying ad supply exceeds demand. Or there might be PSAs mixed in with Adwords advertisers [webmasterworld.com] in your ad blocks, even if you have alternate ads implemented so PSAs shouldn't be shown period. On that note, unless you'd rather show PSAs than your own content, I recommend implementing the google_alternate_ad_url parameter in your JS code. I use it to either show affiliate ads or text promoting features of my site.

[Stretch]

Thanks onfire

Does it still show up in your stats.
i.e. a full day with x impressions - x clicks - 0 $

Absolutely, it's the stats for last Tuesday to be exact. Impressions, clicks and CTR all have figures but earnings = $0

And thanks richmondsteve

I average 3-digit clicks per day

Wow. If I averaged 3 clicks per day I'd be happy. Seriously though, very helpful response, thank you.

I'll leave it for a bit in case ASA or Jenstar can confirm whether PSAs are tracked and then yes, I'll speak to G and report back.

Thanks again.

[Stretch]

The AdSense team kindly inform me that, due to recent changes in the reporting system, PSA's or invalid clicks (for which no revenue is earned) may be included.

Fair enough.

Stretch

[varya]

Unfortunately, that makes epc a completely worthless figure.

[Stretch]

Yeah, it does seem to confuse the stats. Perhaps the new reports will help clarify things.

[richmondsteve]

varya wrote:

Unfortunately, that makes epc a completely worthless figure.

Which is all the more reason to implement alternate ads. PSAs have *always* been included in the impressions. Now they're included in the clicks. To make the stats more meaningful to me I'd already been tracking all AA impressions and subtracting them from Google's reported impressions to come up with paying ad impressions so I can calculate EPM. Now that I'm using a JavaScript click tracker (which doesn't work with all browsers) I can subtract out any PSA clicks - assuming I recognize the domains as those associated with PSAs. I *shouldn't* have any PSA clicks because I have alternate ads implemented in all AdSense code, *but* it does happen (see PSAs mixed in with Adwords advertisers [webmasterworld.com]).

This whole issue strengthens an argument I've been making for a while - Google should split out paying and PSA stats in the reports otherwise the stats are misleading or inaccurate (depending on how you look at it).

[Sharper]

Well.... I suppose technically PSAs are also included in the earnings figure as well... they just don't make it change much with an EPC of $0.00. :)

[experienced]

A bit diffeent question here :-

My adsense account still experiencing the less number of impressions from last 7 days. What cud be the reason...?

Thanks

Exp...