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Is this allowed?

Popular search site using AdSense and text lookie-like

         

Wail

10:37 am on Feb 27, 2004 (gmt 0)

10+ Year Member



Ah. I'm going to try and do this post without naming name or universally locating any URLs.

There's a popular search site which contains lots of information about the web pages in its index. We have traffic data, reviews and a percentage break down of which subdomains are most popular. When possible this information is used for AdSense. Actually, I don't think it's AdSense as such, I think this site is big enough to have had a special deal and arangement with Google - perhaps that's why we have the alternative ads.

In the last few days I've noticed that sometimes the blue and green text ads go straight to a popular book store (who own this site) and not through Google. They're not AdSense at all. The thing is the "Sponsored Links: what's this" link above these non-Google links explains how the ads are generated by Google.

As it happens, I do have an affiliate deal with this book shop and would like to use my data on website members to place tempting, targetted, text links to this book shop. I wasn't going to place these links anywhere near Google AdSense when it runs on my hobby site.

Now I'm wondering. I could have the corner of my site which always shows "interesting links". Sometimes I can have news headlines there - good, since it'll teach users to look there - sometimes I could have AdSense and sometimes links to the book shop. Or could I?

trillianjedi

10:44 am on Feb 27, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Why don't you just put links to the bookshops into your AdSense as alternative ads?

Or if you want to switch teh whole block, just a .php script (or even a CRON job) could just alternate between your own ads and AdSense.

TJ

Wail

10:46 am on Feb 27, 2004 (gmt 0)

10+ Year Member



Yeah,

Can you tell I was thinking out aloud? Sorry for the rambling.

How similar can the alternate Ads look? Not very similar, I thought.

[editted: howling typo fixed]

trillianjedi

10:51 am on Feb 27, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How similar can the alternate Ads look? Not very similar, I thought.

Where does it say that in the TOS?

Being able to insert your own ads into the AdSense block is specifically for continuity.

I think the whole idea is for them to look identical.

TJ

Dan_Norder

1:53 am on Feb 28, 2004 (gmt 0)

10+ Year Member



Where does it say that in the TOS?

End of section 2, "You also agree not to display any other text-based or content-targeted advertisement(s) on the same Web page in connection with which an Ad Unit or any Ad is displayed." could apply, depending on if they mean displayed on the exact same page view or not.

But in general I think it'd be pretty poor form to confuse people into thinking it's Google when it's not, and I sincerely doubt Google would stand for it, regardless of how the current TOS reads.