Forum Moderators: martinibuster
Is this good or bad? What CTR should I be hoping for?
Cheers,
Nigel
Dreams will be dreams :)
(Users must just like our sites so much they don't want to leave :-)
Cheers,
Nigel
Cheers,
p
Nigel
We cannot answer that question here because it depends what sort of a site you, and any other reader of the forum, is running.
I believe that the pertinent question is "for my type of web site...what sort of CTR should I be hoping for?"
I believe that you have to establish a "base" CTR for your site, then go about improving that by design and optimising against (profitable) key words.
You have to compare your CTR with similar sites, it is not very helpful for you to know some guy is boasting a 30% CTR, if your topic can never achieve that .
If you did what I think you did, you may be about to get an email from Google suspending your account :(
If I were you, I would revert to one per page!
Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" includes (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google
The full AdSense terms and conditions are here:
[google.com...] and there is some additional information in their FAQ as well.
And cornwall is correct, CTR is going to vary widely depending on a whole host of factors. The same number of impressions can result in completely different CTR depending on the site, content, audience, etc.
i had kind of assumed that because ads very targetted CTRs should be pretty standard, but maybe not.
Cheers for the responses,
Nigel
IMO what would get 50% CTR would also get you banned by Google
Its a bit like a track race, you can be faster better than the other guys, but if you ran the 1500 metres in 30 seconds, then someone would assume you were cheating...if you ran it in 3 minutes 30 sec then you would be world class
Depending on your site topic, then only x% will ever click on an advert, the skill is in the page design & wording that gets you to that figure. Beyond that you are into diminishing returns on your own time (or you are cheating)
At that point you need to concentrate more on getting a higher unique rate
Do you read every ad you see? Even glance at the title? And after that you would have to click on it :)
Cheers,
Nigel
<added>And if you're getting 5% I'd be over the moon, do you really want 50% of your visitirs to leave your site anyway? perhaps they like it there! :)</added>
IMO what would get 50% CTR would also get you banned by Google
It seems the higher the CTR you have, the more likely you are to be flagged for possible click fraud. This thread [webmasterworld.com] has some specifics from those who were dropped for "fraudulent activity".
I don't think it is worth the loss of income to try and artificially drive up CTR through any kind of means. I think this is the kind of activity could have a real impact on AdSense publishers who do not employ any kind of tricks to increase CTR.
Except in relative terms. :)
Over the past ten days, my site (which has Adsense on almost all its pages) had page views ranging from 3,500 to 5,000 per day.
The clickthru rate (CTR) varied from X to almost 2X, the average was 1.3X.
The cents-per-click (CPC) varied from Y to 4Y, the average was about 2Y.
I'll also say that my CTR's and CPC's are in the same general ranges as I've seen mentioned here and on other forums.
This info might give others some sense of the variability of the Adsense program in the short term.
My point, don't wait for Google to respond to emails, and hope you never get an email from Google.
Thanks,
Tony
>>I just think that Google ads were better than my pages.<<
I think this is maybe just what google is trying to avoid! Though im not saying and doubt very much whether it was the direct cause.
They want their ads to be shown on sites that can stand on their own two feet already, and have some brand already maybe among their own niche markets. Users finding too many of these sites where the ads are better than the content may make Adsense sites branded as similar to highly SEOd "affiliate farms" and everybody (user, advertiser, publisher (in the long run) and Google) would lose...
Feel sorry for you. Perhaps you could try applying again with a request and explanation.
Good luck.
I think this is maybe just what google is trying to avoid!So a page title with backlinks that has nothing but an adsense ad and a javascript redirect to prevent use of the back button is a bad idea?;)
1) Your readers are in "buy" mode when they are on your site
2) Your site has a low number of page impressions per user, so CTR isn't diluted
3) Adsense has made excellent matches of ads to your content
4) Your site is so horrible that people will click on anything to flee it as quickly as possible
In a former life I had a site getting 12%-24% CTR on DoubleClick CPM banner ads. Needless to say that made us quite a hit with advertisers. Since it was fairly apparent that point #4 was a major factor in this result though, we were substantially less pleased.
