Forum Moderators: martinibuster
According to the data from Alexa, my site has around 1.8 page views per user, I guess it is really too low. However, I also checked the page views per user of my competitors', they are around 2.1, as such mine seems to be normal, but I would like to do something to improve it, anyone has any good idea, I really appreciate it.
thanks
Alexandra
As a large content site i placed the Google Site Search box on the main menu pages, but i've realized that most visitors didn't go to those menu's. I am now adding the Search box to hundred's of individual pages. As a result sisitors are definately making greater use of it.
To make matters more complicated, a user who looks at only a page or two today may come back again and again if he regards your site as an authoritative source of information on a broad topic.
Finally, in terms of earning revenues from AdSense, the number of pages viewed per user (at least within a given session) may not matter. Example: The user who sees a page of tourist information on Shelbyville and immediately clicks an AdSense ad for "Shelbyville Hotels" at the top of the page will earn you more money than the user who comes back every day to argue about Shelbyville isses in your Shelbyville Forum and never clicks on an ad.
That said, I have a content site with hundreds of pages of content and discussion forums. Page views divided by visitors averages 4-5 page views per visit. Registered users average 15-20 pages per visit and about 20 visits per month so they skew the numbers. Non-registered users rarely visit the forums (they can read the message, but can't post), look at 2-3 pages per visit and average 1.5 visits per month.
I work with log data a lot on many different types of sites. Discussion forums and similar sites can average dozens of pages per visitor with dozens of return visits per month. Affiliate sales sites with a few pages typically average 1 to 1.5 page views per visit.
I could go on, but it just dawned on me that there's probably a more appropriate forum at WebmasterWorld for this topic (how is this AdSense-specific?) and you need to share more to get more useful replies.
I think it is really a big work to increase visitors, and have to do more than just increasing the page views per user. As such, increasing page views per user might be of some help to increase my adsense revenue.
Hope my input does make sense to you!
thanks
alexandra