Relationship between Adsense and Adwords

Spend more, get more?

[sduraybito]

I'm sorry if this has already been covered, but I need a bit of clarification on the relationship between Adsense and Adwords. I was spending x dollars on Adwords advertising and getting about 2x dollars back on Adsense clickthroughs. Then I lowered my Adwords daily limit to 1/2x and my Adsense dollars came down to x.

Now, if I increase my Adwords limit to, say 5x, will I get 10x in clickthroughs? If not, what is the payin/payour curve look like?

Thanks,

Peter

[figment88]

it depends on your topic.

if you keep increasing traffic to your high value adsense pages either by using adwords or other means, you can exhaust the supply of high paying ads and/or prompt some advertisers to withdraw from content distribution.