Using overture and adword to promote adsense

[triumph]

I currently run two niche weblogs with adsense and they are doing nicely. But it's been difficult to muster more traffic. I'm not selling any type of product, but I was wondering if it was feasable to use adwords or overture to bring people to my site...

[Chicken Juggler]

I tried that. I put myself at $0.10 on a bunch of words in Overture. I was making about twice as much as I was spending. It could not hurt to try.

[fidibidabah]

Plus, worse comes to worse, even if you loose a bit, maybe you'll gain some repeat visitors for the future :)

[dflayfield]

It depends on your topic and the EPC for your keyword set. In my case I do rather well with AdWords at $0.05 to $0.08. If I go much over that I start to lose money. But that's not all bad either. You can use AdSense revenue to grow your site and kind of use it as a "rebate" on your paid traffic. The biggest problem is the cashflow problem caused by paying for AdWords now and waiting a considerable time for payment from AdSense for that traffic you send out.

Definitely give it a try. It may well work for you.

[cyberair]

If you have a good quality site, I have seen that many advertisers in adwords don't have that. Therefore, I find search terms for $.05 that bring in lots of traffic and repeat visitors. What's important is that you have lots of good content on your site that will keep them coming.

A few things you might want to consider are:

What are your EPC, CTR and Page Impressions per visitor (PIV)? For example, if you have an EPC of $.30, a CTR of 3%, and PIV of 10, then at $.05 per visitor you pay Adwords the following will be your expected profit per 1000 impressions:

- 1000 impressions generate (EPC x CTR x 1000) = $9
- 100 Visitors generate (100 x PIV) = 1000 Impressions
- @ a cost of (100 x $.05) = $5

- Profit is $4 per 1000 impressions or 100 visitors... not bad.

That is one way to see if it's worth it or not, just plug in your values.

[bheybugarin]

Im promoting adsense in Findwhat and in Goclick and it quites good. This is much cheaper in Overture and in Adwords in my case.