Forum Moderators: martinibuster
I also found it amusing that they had an AdSense ad running for the same fictitious site that the AdSense ads were placed on - something that is supposed to be automatically filtered out. Of course, I am probably the only one who would ever notice this, lol.
Sorry loanuniverse, none of those "real publishers" were me ~ maybe they'll be knocking at my door for the next one ;)
In a nutshell, our impressions have gone way up as we spread the Adsense Javascript across multiple web that we own.
Total revenue has gone down. We are considering rolling back the code to just the original web site.
Anyone seen this type of scenario?
p.s. I can supply more details if you like.
We are begining to doubt the Adsense Model.
It work quite well for some sites, but not for all. Your type of content, your audience, and whether there are AdSense advertisers in your niche will obviously play a role in determining whether AdSense works for you.
In a nutshell, our impressions have gone way up as we spread the Adsense Javascript across multiple web that we own. Total revenue has gone down. We are considering rolling back the code to just the original web site.
If total revenues (rather than just your clickthrough rate) have gone down, then rolling the code back to the original site won't fix the problem. If anything, you'll probably see your AdSense revenues drop even more.
It's possible that AdSense and your site/topic aren't a good match. On the other hand, it's also possible that you're experiencing a short-term dearth of advertisers in your niche and that revenues will improve later.
If you get rid of the AdSense ads, will you be able to replace them with an alternative that generates more revenue? That's the all-important question, IMHO. If you're sacrificing other revene to use AdSense, then by all means cut back on the ads; if, on the other hand, AdSense represents incremental revenue, you might want to wait before pulling back or bailing out.
Looking through the top keywords on Adwords most are coming in a $1.00 but are Adsense publishers really getting 45c.
I know that I am not.....
It is not too hard to get a CTR of 3.5% you just have to devote your whole site around adsense, blend the ads to match your site. Make it so it is hard to not click the ads. Make the reader feel that the adsense is a part of your content, an unwritten referal. If your readers trust your content then they will trust your recommendation of adverts. Even though you are not saying anything about the adsense ads.
If your site is full of flashing, popping, flying in and out adverts then your visitor is going to be wary. Let the visitor relax and trust and enjoy your content. AND THEN BANG YOU HAVE GOT THEM. Bit like fishing…. Reel them in…
CTR is not the main issue here. Now it is the bottom line of how much you are getting per click.
Downward slide if you ask me... Or is it a leveling off?
haven't the prices on the high paying categories dropped yet? can someone with a site like that give me an example (in percentage) how much it has dropped, if any..? i've had my cpc dropped by half.. now it's scraping the bottom of the barrel, and my ctr is also cut in half because of all the PSA's being run.. the site has been growing in a good pace though, so overall revenue is still about half of what it was last summer.
(edited to fix spelling)
i assure you, wonderboy -- some people are getting that kind of numbers.
our site is a niche site and traffic is more or less the same level as the one shown in the example. but given a strong and consistent supply of advertisers on a broad range of subtopics, we even earn more on a daily basis. sure, we have our ups and downs in terms of CPC or EPC, but our daily earnings are even more than what is shown. you can get those types of results -- if you have the right fit for adsense (as mentioned ad nauseum here)
now, if my site could only get more traffic, then i will really be sitting in the bahamas right now.