Out of ads?

Have advertisers gone into hibernation?

[Visi]

Have been reading with interest the posts in the last week in regards to some effect around January 20th and also complaints with the number of PSA's being served.

Have to wonder if we are seeing the rapid growth of adsense catching up with google this month. Is this an outcome of not enough advertisers to make the program self substaining? We haven't seen since October this many leaderboards serving single ads or the increase of PSA's on pages that have not been changed in 8-10 weeks. More importantly two of the subjects are very applicable at this time of year.

At the same time the "old epc" drop is being seen, normally an indication to us that the bottom of the barrel is getting closer on the ads being served. Yes we know its January, yes we know the advertisers are generating new budgets, yes we know that it is too cold for advertisers to come out of their caves:). However have learned over a period of time on this board that this many posts normally indicate some shift is happening.

As others have noted the pre Christmas surge has been replaced with the January blues. Certainly hope the trend starts to reverse itself.

[longen]

I'im only seeing PSA's on pages with little or "weak" content, or with stop words. Looks like today is producing the best ever one-day earnings from Adsense.

[Visi]

As others have noted previously the trend is not 100% across all sites, but tend to be site (advertisers) specific. Although this has been an excellent month for us in terms of revenue this has been substained by increasing impresions and higher click through rates due to tweaking the page layouts in late November.

The EPC had recovered from the deep trend drop seen in October, but on a downward trend from around the January 20th timeframe.

We see many fluctuations over the longterm data however not normally in this 5-7 day dramatic shift of ranges. Statistically this one stands out at us, just like the one in October. Not sure why yet.

[Visi]

So to the lack of ads being served, lets add no ads being served. Something going on this week over at the plex.

[webmasterworld.com...]

[linear]

I'm usually one of the ones who prefers not to judge anything on a small sample, but I'm with ya, Visi. Last couple days have been down below half of average. I haven't seen excessive alternates or blank ads (and I've been looking--the low CTR grabbed my attention fast). I have seen more leaderboards with one ad or two than I've ever noted on my site. None with zero though, so far.

Did some big (publishing) fish just enter the pond?

[ByronM]

weird.. i had a burp of psa's but i'm doing really well now. EPC is up as well as overall traffic.