Revenue Trend Going Downhill?

[Heartlander]

I know this question gets posed quite a bit, but I have to ask if others are experiencing "ridiculous" declines in revenue per click.
When I'm seeing things typical of 8 for a total of $.14 spread over 4 domains, I need to start evaluating what I'm doing wrong with the whole pie.
Reading case studies of folks earning a thousand bucks a day from this, I also have to ask if these publishers are starting to come down to earth with the rest of us.

I'm steadily getting more traffic, with subsequently more clicks- while my total income is going in the toilet.
How is a publisher to get ahead in this business?

[europeforvisitors]

I know this question gets posed quite a bit, but I have to ask if others are experiencing "ridiculous" declines in revenue per click.

I haven't seen that, but it may be true in some niches or for certain types of content. Smart pricing could be a factor, too: If the algorithm used to compute smart pricing gets tweaked, that could affect some publishers more than others.

Also, you say that you've had a steady increase in traffic. Is it possible that your topic is competitive, and that your traffic is growing faster than the supply of high-paying (or even adequately-paying) ads for your topic? It would make sense for Google to spread ads around--for the sake of advertisers, not publishers--and if that's the case, traffic growth could cause a site to exceed its allocation of desirable ads.

[Khensu]

I don't think webmasters are big clickers by nature.

What are the other sites, similar audience?

Now Scientists, there is a group of big clickers! They see something that interests them bang, bang, bang an at .50 and up.

[europeforvisitors]

Hmmm....time to start a site about science travel. :-)

[gamiziuk]

Hmmm....time to start a site about science travel. :-)

I smell the wood burning already...

[Khensu]

There you go, organized field trips to scientific institutes with a 3 day sleep over.

Do I have to hand it to you, Europe.

That one was free.

And for you gamuziuk

A scientist dating site with ads for pocktect protectors and lab coats.

[Heartlander]

Very interesting thoughts EVF.
You may have nailed it, at least partially.
As for the scientist observation, you guys could be right.
Some of my pages deal with that sort of thing and get some interesting ads.

[Powdork]

I was thinking more like trips to mars. I'm certain you would get at least advertisers for mars travel. Of course they'd probably end up in the filter.

[europeforvisitors]

I was thinking more like trips to mars.

Forgive me if I greet that suggestion with Snickers.

Sorry--couldn't resist. :-)

[OptiRex]

Forgive me if I greet that suggestion with Snickers.

Now just how many people get this joke?

If one were a Brit with a reasonable memory, one could say that a long trip to Mars could be a Marathon...:-)

Arghhh, I'm getting as bad as EFV.

[celgins]

You guys are nuts (LOL).

In fact, if EFV, Opti, and myself decided to take that trip to Mars, people would laugh and label us the 3-Musketeers.

[netmeg]

(As long as they don't call you Eminem... He'd probably sue.)

[gamiziuk]

Mars is in Pennsylvania.
Jupiter is in Florida.
Neptune is in New Jersey.

I can't remember where Venus is located?

(Trip would probably cost me $100,000)

[netmeg]

Pluto is at Disney World.

[laertes]

This thread is certainly living up to it's title!

[Hobbs]

>> income is going in the toilet

ask ann,
she claims to have found the cure but is holding back.

>>Forgive me if I greet that suggestion with Snickers

I've been suspecting that EFV's forum login was hacked into, now I am sure, some contact poor locked out EFV with a new password!

[wheelie34]

I can't remember where Venus is located?

Very near to Uranus

[JoeS]

I was having a pretty slow month until this weekend. Since then, earnings and click through have skyrocketed.

[elfred]

Heartlander, if you are still interested in an answer to your question, then I'm one of those who saw his click value dip from, say, 1.0$ one month ago to 0.4$ right now. One year ago it was about 2.2$ (figures are altered, but properly scaled). CTR dipped too, but it's not that one the worst thing. EPC is the ugly one. Talking to my AdSense representative makes very little difference. JavaScript or not, placement or not, color or not. When it comes to EPC there is very little to do, if not to alter the whole content of the web site to try to target something different.