Could Changing IP Drop AdSense Revenue?

[tonyolm]

I was up to $250 a day and then traffic just fell off and never really recovered. I always averaged at least $125 or so...

The only change I made is that I moved the site from one server on a dedicated IP to a server on a shared IP because I don't have a secure cert or anything that requires an IP.

The site was busy so I moved it to a faster server.

Could changing of the IP of the site effect it so badly?

Page rank is still the same.

I know there are ups and downs but then happened over 60 days ago and doesn't seem to be recovering.

[Fuzzyfish1000]

I had something a little similar happen to me. I moved a long established site (live since '97) to a faster server (#*$!.xxx.xxx.new), only changing the last block, and my traffic has been lower ever since... It is coming back though - growing a bit each day, but we have a *lot* of incoming links... It may not be a fair indication though, as we had redesigned the site, and changed a whole load of content around the same sort of time - so probably means nothing! I'd have thought Google would pay attention to the IP though. You might find you migrated into a bad neighbourhood - ie, porn sites on the same IP or something; might be worth finding out who else has sites on the same IP.

[Hobbs]

Just moving servers/IP has no effect on earnings.
And I am talking from experience.

[tonyolm]

Maybe not effect earnings but effect traffic from search engines. Thats where a majority of all my traffic would come from. I have a lot of links to the site. I'm just trying to figure out what I might of done to drop in traffic. I'm still coming up for topics and all but the traffic is much lower. Down from about 30,000 uniques a month to 3000-8000 tops.

[ronburk]

This is an interesting question. It is certainly true that, at least the last time I tested a year or so ago, Googlebot used to cache DNS lookups however long it wanted, completely ignoring whatever TTL was set for a particular name.

Now there's a caching system that multiple bots use. If Googlebot's behavior is the same as it used to be, that would imply it could serve incorrect or missing information to be used by MediaBot when your IP address changes.

Of course, I've never checked, so for all I know MediaBot caches DNS lookups in defiance of TTL just like GoogleBot, in which case the new crawler cache is a moot point.

If MediaBot doesn't correctly get page info, you'll get less targeted ads and less $$$, IME.