Characteristics of repeated visitors

After a search algorithm change, very few visitors from Google

[jetteroheller]

All top search positions in Google lost.

The main part of my visitors is now coming by bookmarks and some external links.

This changed several parameters

EPC 40% up
CTR 60% down
CPM 44% down
Impressions 50% down
earnings 72% down

It seems that repeated visitors have more experience with the theme of a web site, so the average click has a higher value, but they click far less than the first time visitor from Google.

[danimal]

that is interesting data.

based on the higher epc, it appears that google places a higher value on repeat visitors, rather than than visitors that it sends you from it's own search engine.

at a time when advertisers are choosing search instead of content, this data would seem to indicate that maybe they are making the wrong choice?

[hasimsg]

I also noticed that this couple days ago referrals from Google search has dropped a lot.

But CTR and eCPM remain stabil with uptrend.
I guest this is due to continous blocking a couple of MFA sites each day.

[makes a little sense]

My clicks sure have dropped. My impressions are still relatively high, but clicks way way down.