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CPM ads are coming. What to do?

         

arikgub

6:50 pm on Jun 21, 2006 (gmt 0)

10+ Year Member



Recently I've been somewhat smart-priced and my average eCPM fell down to $5-6 level. My average CTR is firmly around 3%. My site is not MFA, the ads are not obtrusive and in my understanding the CTR of 3% is healthy. But what about eCPM, is it considered low?

Today I noticed that CPM ads started showing on my website. Is eCPM of $5 low enough for CPM ads to be more profitable than CPC?

Should I opt-out of CPM ads or let Google decide what the most profitable ads are?

WolfLover

6:54 pm on Jun 21, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hello there. How does one tell if they have CPM ads?

Thanks for the help.

arikgub

7:35 pm on Jun 21, 2006 (gmt 0)

10+ Year Member



you will see zero clicks yet more than zero earnings for some pages/channels