Recently I've been somewhat smart-priced and my average eCPM fell down to $5-6 level. My average CTR is firmly around 3%. My site is not MFA, the ads are not obtrusive and in my understanding the CTR of 3% is healthy. But what about eCPM, is it considered low?
Today I noticed that CPM ads started showing on my website. Is eCPM of $5 low enough for CPM ads to be more profitable than CPC?
Should I opt-out of CPM ads or let Google decide what the most profitable ads are?
WolfLover
6:54 pm on Jun 21, 2006 (gmt 0)
Hello there. How does one tell if they have CPM ads?
Thanks for the help.
arikgub
7:35 pm on Jun 21, 2006 (gmt 0)
you will see zero clicks yet more than zero earnings for some pages/channels