Changed Color Palettes of Ad Units

Impressions and Earnings Up About 25-30%

[israfun]

After changing of Color Palettes of the units my impressions and Earnings going up of about 25-30% is it logical?

[martinibuster]

Were the first ones causing people to back out of the web page?

[ken_b]

s it logical?

It certainly can be.

For example, if you had dark grey text on a black backgtound and were targeting color-blind retires with poor vision, changing to a simple black text on a white background could do wonders for you results.

Less dramatic differences can have equally positive results depending on a whole variety of circumstances.

[AdSenseAdvisor]

Hi there --

Yes, changing the color scheme of your ads can have a dramatic effect on earnings (see [adsense.blogspot.com...] for an example). Some publishers find that their users respond better to ads blended into the site content, for example, while others find their users prefer a contrasting color palette.

We recommend that each publisher use custom channels to text specific color schemes so you know exactly what works and what doesn't on your particular site. To learn how to use Channels, check out this AdSense Help center entry:

[google.com...]