Ad Position

Position doesn't neccessarily matter

[wildfiction]

I have been experimenting with 2 ad positions on my home page and have found the following:
One position (unsurprisingly) gets more click throughs than another position. However, I have found that this makes zero impression on the bottom line. Why? Because the CPC drops when there are more clicks and so $ wise makes no difference where the ads are.

Comments...?

[jchampliaud]

How long did you test for and how big of a sample are you talking about?

[moTi]

whereas i'm not sure about your experiment, i can confirm that CTR and EPC are diametrically opposed factors.

[hunderdown]

I don't think you can generalize from that. Cases like yours are certainly possible, but I think in MOST cases position does matter....

[4css]

IMO position does matter.

On my forum, I moved the adds, and my adsense account greatly increased.

So changing position in my case. Worked wonders for me ;)

(though I must add, I don't have a large forum, and it takes a while for things to add up on it ;) )