Forum Moderators: martinibuster
W.
I have several sites in various industries, and I receive quite a lot of clicks, so such a dramatic drop is very strange!
I, too, am surprised at the sharp drop yesterday. But as I said, could be a momentary hiccup. So we had to change the color of the leaderboards today, to try to shake things up a bit.
It's hard to draw conclusions from short-term trends, especially if your topic is at all affected by the seasons, new-product introductions, etc. And if you've got a narrow topic that's dominated by a few advertisers, who knows--you could see a drop in revenues when one of those advertisers shuts down the office and goes skiing in Colorado.
[edited by: europeforvisitors at 4:54 pm (utc) on Jan. 15, 2004]
TBH it may just be down to the time of year and industry trends though.
Scott
It's almost a fast enough increase to get me worried, but I think it's got to do with the changing mix of how users find my site. I added a ton of pages before Christmas and Google is continuing to index more and more of them in its search engine.
I just want to add that I have also seen three nice days in a row with an increase in EPC of 10% and even an increase in traffic of 20%.
Good Google :)
This is actually the first time I've seen this. When last month people talked about lowert EPC my site was going strong, but this time I saw it, I swear :)
As an aside, I'd obtained the go ahead from G to run Adsense on my internal search pages .. it seemed to be doing well .. until the PSA increase .. are they related? - Who knows. - I'd rather spend my time building more sites and content than trying to devine the vaguaries of the big G .. (and thanks to my spreading my eggs around, no longer quite so fretful over what G is doing .. or not doing)
I've noticed that now instead of PSA or my alternates Google is showing non-targeted but IT related items, mainly from anti-virus companies like McAfee and so forth. It means that even when it's not 100% targeted it's still CPC.
