Google finally looking at MFAs?

[fredw]

I just saw this in the WW Adwords forum, in a message about an alert on the Adwords login screen about additions to the Adwords TOS:

We've also added some language to anticipate Google's retrieval of advertiser landing pages. To further improve program quality, our system will soon visit and evaluate all landing pages specified in AdWords ads.

Does this mean curtains for the dreaded MFAs?

[Powdork]

I agree the aucion house does receive a larger comminsion and I have stated this. However I do not belive that this increases the final cost of the resold item to the advertiser.

Therefore, the extra money the auction house gets MUST come from legitimate publishers; those that are within Google's TOS.
The fact that Google has allowed MFA's to exist this long tells you why their motto is 'Don't do Evil' rather than 'Don't Ignore Evil for Profit'.
Keep in mind, many of these sites exist in the face of repeated complaints from legitimate publishers. Google just DOES NOT CARE about it's own TOS when ignoring it makes them money. Seems to me,in a lawsuit, anyone banned from Google could use any MFA as evidence that Googles TOS is not worth the bandwidth it's printed on.