Google needs to find better case studies

Its current examples are embarrassments :(

[ThatAdamGuy]

I was introducing a friend to AdSense yesterday, and had some pretty embarrassing moments when going through the sample case studies:

1) Two of the featured merchants have pop-ups on their homepage.
2) One of them isn't even using AdSense anymore!

Surely Google could find better examples, I'd hope.

[Jenstar]

Interesting - I had to revisist them, and one even tried to install something on my computer to view a page - not too great when their case studies feature a clear violation of the policies. The same site seemed to have a small smattering of AdSese - only on one of every 5 or so pages, and only the homepage was even showing targeted. Perhaps using enough AdSense so the AdSense team would keep them as case study examples (I imagine those sites get traffic from being a case study).

You are correct - one site is no longer using AdSense at all, and there is not even anything else replacing it. According to their case study, it was a significant amount of income.

And the one I thought was an excellent example for a case study seems to have dropped the AdSense from most of their pages as well.

I definitely agree, they do need some more AdSense case studies. I would also like to see a wider diversification of the types of case studies - why not a hobby site or something that is a little less "corporate-y". But I suppose they are going after the bigger clients who would bring in more money, so those are the kinds of examples they use, rather than using a hobby site.

On a side note, anyone running AdSense could end up being a case study - when you agree to the terms, you agree to allow Google to use your name and logo for presentations, marketing materials and Web site listings of customers, among other things. I would be surprised if they put someone as a case study that didn't want to be though, since they do get quotes from the publisher on why and how AdSense is successful.

[justageek]

According to their case study, it was a significant amount of income.

Maybe they got 'the dreaded email' :-)

JAG

[jomaxx]

There was one case study where it appeared that they don't use AdSense on their own site but on their clients' sites. They might never have run the ads on the site listed on Google. The other sites all still use AdSense from what I could see.

I agree <snip> in particular serves up a disgraceful number of popups.

[edited by: Jenstar at 6:01 pm (utc) on Jan. 11, 2004]
[edit reason] No specifics please [/edit]