Anyone else notice a drop in earnings per click?

[wolter09]

My earnings per click usually were pretty steady, in between the $.50 and $1.00 per click range. But the last few days I noticed alot of clicks only earned me around $.15 or so. Am I the only one?

[PowerUp]

I read somewhere before that a websmaster got $0.01 for TWO clicks

[I Will Make It]

I've had avg. $0.6 /click for the last two days.

I notice that when I start an adwords campaign, the earnings per click increases.
This has happened two or three times now. I'll give it another try tomorrow.

Anyone else noticed this?

regards

[hunderdown]

My epc has been going up recently.

On any given day, there will be a sizable number of sites whose epcs are going up, a sizable number whose epcs are going down, and a sizable number who are holding steady.

You need to wait to see if this is a long-term trend, and then dig deeper for possible causes.

[wolter09]

the only thing that changed on my site is the amount of traffic its receiving. I get more traffic now since I've been advertising on other networks similar to adwords. But surely epcs don't get lower when one gets more traffic. By the way, I noticed epcs are lower for ALL my sites displaying adsense ads. I just can't help but think that there's a reason for this. Or am I just getting a little googlenoya :-)

[Ganceann]

Although I am not an adsense publisher yet...

it will depend on the area you are targeting as the top paying advertisers budget could have been reached or they adjusted their click costs, smart pricing kicked in, the top paying advertisers competition fell... many reasons.

It could even be a pricing restructure by google affecting the payout % per click or anything along those lines.

The main thing is the trend, analysing that if it is short-term or long term and then adjusting your site accordingly to include greater content spread - re-adjusting your keywords / content for better analytics by google etc.

[hdpt00]

But surely epcs don't get lower when one gets more traffic.

Then you haven't been with AdSense long enough.

[ronburk]

But surely epcs don't get lower when one gets more traffic.

Or, to rephrase from the advertiser's perspective:

But surely all advertising budgets eternally expand to fill any increased number of impressions.

AdSense blinders at work again :-)

[OptiRex]

I've seen some very strange statistics this past week. Yesterday, Saturday 13th, saw a straight 10% off my average EPC and my lowest earnings' day since the first week of January. The Easter weekend was positively steaming in comparison.

The AdSense Page Impressions were "normal" at 70% of weekday PI's, CTR was down 13% and eCPM down 14%. I'm checking out the last two years' stats for comparison.

What I shall also do is reinstate a niche AdWords campaign I halted a few weeks ago since the CPC was going through the roof. If these bids have returned to a more realistic level then I shall have my answer, if not, then something else is amiss and hopefully Saturday's maintenance will have tweaked it back into line.

[workingNOMAD]

My EPC has been heading steadily up since I reduced the number of adblocks on some of my pages.

[wolter09]

I thought I'd advertise on other networks to get more traffic and thus increase my earnings with adsense, but the exact opposite happens. I guess I'll leave my ads running for a couple more days and if epcs don't go up, I'll pause my ads and let my traffic get down to the normal level it was before and if epcs go up again I'll just stop running the ads then.

[dba2003]

I experienced a 50% redcutions last night in earning s per click after very stable weeks before (based on approx 5,000 adsense clicks/day. Can anyone point to a reason why earning per click can drop o much so quickly, it happened just as the day reset?