Has anybody noticed a drop in MFA's?

Or is it just my niche?

[Scurramunga]

I have noticed that MFA's previously displaying on my site and MFA's displaying on the search index within my niche are almost non existant at the moment. Has anybody else noticed this within their niche?

[elsewhen]

i think the following adwords algorithm change might be the cause:

[webmasterworld.com...]

[Scurramunga]

The article has more to do with increasing the relevance of ad queries on the search network. I wonder if the content network is also affected by these changes.

[sven1977]

Yes, I had terrilbly many MFA'a in early March. Really disgusting scum showed up on my site. After filtering all of what I could find. I have been MFA free for some time now (about 1.5 months w/o any MFAs). Thank God.

[david_uk]

Difficult to say. I've been pretty well MFA free for a few months now, as I've been blocking them for a long time (a long time in adsense terms anyway). I must admit I spend a lot less time looking at ads to block now. Maybe once a week if that.

I'd like to think that the reason for this is that the adsense algorithms have finally realised what ads work on my site and what ones earm the, less, but I know from my recent experiment in releasing the block list that what keeps them off is blocking alone.

[hu12]

spend a lot less time hunting down MFA ads to block lately as well. Google's probably using publishers filter data to weed the lawn. Make sense for goog's growth to do so.

IMHO

[Scurramunga]

Well it's good to see a reduction in the MFA sites. I can't remember ever having my filter list so clean. Most of the sites in on my block list are now off target sites.

The irony is, now that I am receiving nice ads my ecpm, ctr, cpc and earnings have all taken a dive. Maybe the MFA'ers (crafty as they are) have sensed that the market is a little slow and have bailed out of adwords for now.

[Hobbs]

ecpm, ctr, cpc and earnings have all taken a dive

Observing the very same thing, maybe flushing the block list and starting over is due now, this is becoming too time consuming when earnings maintenance takes precedence over content development.

[Scurramunga]

becoming too time consuming when earnings maintenance takes precedence over content development.

Yes it's a never ending tail chase trying to pin-point possible causes for revenue drops.

speaking of possible causes, there is much talk over on [webmasterworld.com...] about SERP changes going on due to Google data centre updates. I have always found though that in such situations it's best to allow the dust to settle.