Just wondering, what's your eCPM?

[monster9]

my eCPM dropped from $30 to $7 in 3 months, it's really frustrating. normally what eCPM is a fair good one? Is there any practical way to beat the 'smart pricing'?

Thanks.

[ann]

Discussing those are against Googles TOS.

[Troutnut]

I think the way to beat smart pricing is to try to get ad clicks that convert well for the advertiser. While figuring out exactly how to do that is tricky, there are some obvious do-nots. For example, do not blend your ads to the extent that users click them thinking they're navigation. Ads should be blended just enough that users always look at them, but not so much that users don't realize they're ads. Also, do not seek traffic from sources of visitors unlikely to be interested in the products your advertisers ofer, like paid traffic or something.

[humblebeginnings]

"Discussing those are against Googles TOS."

Indeed. But the ECPM as mentioned by the OP aint bad at all, even after the drop it's OK.

[monster9]

sorry, my bad, coz someone discussed the revenue days ago, i thought ePCM is ok.

anyway, thanks for all replies.

[Juan_G]

Troutnut wrote:

I think the way to beat smart pricing is to try to get ad clicks that convert well for the advertiser. While figuring out exactly how to do that is tricky, there are some obvious do-nots. For example, do not blend your ads to the extent that users click them thinking they're navigation. Ads should be blended just enough that users always look at them, but not so much that users don't realize they're ads. Also, do not seek traffic from sources of visitors unlikely to be interested in the products your advertisers ofer, like paid traffic or something.

That's good advice.

[Bluepixel]

I think you have a prety good EPCM, even though it dropped

[panlus]

You can discuss monthly page impressions for your site because that has nothing to do with Google. You can discuss monthly earnings and you can also tell us if adsense is on most or all of your pages, since that is obvious from looking at the site.

So it is against the Google TOS to discuss eCPM but numbers that tell us the same thing are not.

[creativepart]

I know it is against the letter of the Google "law" but it's not really against the spirit of the TOS when you discuss eCPM separate of:

Webaddress
Key Word
Niche or even industry

Separate of these things, the eCPM is simply a number.

Google doesn't want eCPM discussed in conjunction with these things because it has an impact on Adwords bidding -- among other issues. But without the above info its simply a comparison point.

I think the Original Poster's eCPM is stellar. Even at its lower amount its 14 times greater than mine.

[l008comm]

Mine was $1.50 to start the year, which was high for me. And I've dropped down to about half that, or less starting in march. I'm shocked that the average is supposed to be $5! With the amount of traffic my site gets, that would be very significant monthly income if I were making $5 eCPM. Let alone $7 - $30! My site doesn't have hundreds of pages, but each of the pages contains a useful tool, not fluff content. Hmmm maybe thats why my CPM is so low, most of my pages have tools that require submitting forms, which essentially doubles your page views.