Forum Moderators: martinibuster
please share experiences about promoting adsense in adwords?Do you promote regular sites or sites developed specially for adsence? If they are for adsense ctr could be about 90%
Will google penalize for this?
Google won't penalize you (in fact they encourage AdWords for promoting new sites - makes sense, considering they profit, lol).
There have been people who talk about using AW to drive traffic to their AS sites in order to make a profit, but many of the people I have talked to or have seen posting about it in here experience what is basically diminishing returns, and sometimes very quickly - i.e. you get a boost in traffic and AS revenue at the start, but the profit vs expense margin starts to close very rapidly.
I think where AW can pay off, is mindshare for a new site that isn't showing up in Google just yet. Think of it as a new grocery store taking out ads in the local newspaper - they aren't wanting you to come in and buy the advertised item and leave, they are wanting to get you in the door, to get you to look around or purchase more expensive goods, as well as to mention the store (or in our case, our websites), to other potential customers.
It's very hard to measure - you can't just say "I spent $20 on AW and got X amount of traffic, and out of that, Y number of visitors passed my site on to Z number of potential visitors through email or posting or linking on other websites.
If you think of AW as simply a way to bring in AS traffic, to use $50 as a easy to comprehend/calculate base, you'll see people who spent $50 on AW say "I took in $60 or $70 of AS, so I made a profit of $10 or $20", and while it maybe true, it's not indicative of the whole picture - if they have one of those days that we all have, they could spend $50 on AW and only get $20 in AS revenue, which means that they'll end up with a few days where they are trying to make up for that day.
Not to mention that if you spent $50 on paying somebody to write a good article or two or three for your site, that you'll end up having that $50 work for you for however long you run your site, because $50 of good content will carry you much further than $50 of AW ads, it can keep on working long after that $50 of AW has been spent.
Good content keeps on giving.
Just aim to have your adwords spend recouped via adsense. If you are able to do this, means free exposures for you. Make sure to collect email from your website so that when you stop promoting through adwords you can still send newsletters to them. If you have a useful website, people will bookmark your site and they will comeback. So adwords/adsense is a good way to fastrack website promotion, but don't expect to make tons of money doing this.
If you have a useful website, people will bookmark your site and they will comeback. So adwords/adsense is a good way to fastrack website promotion, but don't expect to make tons of money doing this.I agree with you, I think it's important that you have a useful site, unless you just want to be an MFA.
The worst thing for a new website using AW to get traffic while waiting to be indexed, would be somebody who clicks an ad, goes to the site, and then immediately clicks another ad and leaves the site. If they don't see anything that's useful enough to stick around, then they aren't going to pass you on to their friends or post about your site elsewhere (both of which would generate future traffic or backlinks which could help you get indexed, out of the sandbox, etc.).
please share experiences about promoting adsense in adwords?
There are two ways this can work. Sending highly specific searches to a more general ad, or general searches to a highly specific ad.
Both can happen on the same page, and it happens because people leave your page knowing more about the subject than when they arrived. They leave either more certain their proposed course of action is right for them and are thus more inclined to buy through a highly specific Adsense ad, or more inclined to try a different course of action through one of the higher paying more general ads.
At least I think this is what is happening. I've thought long and hard about why I get a 100% return on my Adwords money. Like a bumblebee flying, it shouldn't happen, but it does.
I do take very great care to perfect my CTR at both the Adwords and Adsense end of things, and I'm ruthless about pruning out Adsense ads that either sell nothing or get few clicks.
Do you promote regular sites or sites developed specially for adsence?
Any site I develop should be capable of being monetized in several ways, but since I discovered CJ couldn't track a hippopotamus through a six foot snow drift, Adsense has been preferred.
An adsense site could be about any subject you like, but with an affiliate site.. well I've only known one merchant ever to be 100% reliable. You are restricted in your choice of subject matter by the lack of decent merchants.
My main site was developed for its visitors, really. If it hadn't been for Adsense (and the suggestions I recieved at a WebmasterWorld conference) I might never have gotten round to making it though.
However , I think this kind of situation is difficult to sustain in the long run , unless the ads convert well for advertisers.
However it is a fact that visitors who are actively searching for some information or product and come to your site thru. adwords, will always give a better CTR or convert for you.
However it is a fact that visitors who are actively searching for some information or product and come to your site thru. adwords, will always give a better CTR or convert for you.
Even better is if you have an affiliate program (Barnes & Noble, Amazon, Linkshare, take your pick - none are the best, and Amazon made some drastic changes recently) where you have the specific items directly linked for them to purchase, where you can get a percentage (but still keep AS around to fill in the gaps).
But it is not written ads by google there
How could people place google ads without any visible footprints of google?
Maybe they join adsense premium program?
If so, google wrote that site should generate great amount of traffic. But traffic comes from adwords. So, anyone can join premium program even if site has no traffic, generate traffic within 24 hours just from adwords and make adsense only site with 100% CTR, right?
i just want to share my experience promoting with adwords
one month ago i try setup my adwords campaign to promote my side. i set my daily limit to $180. first day it was not working. i think it was waiting for approval process. then the second day before i sleep i take a peep at my adwords account and it still nothing. the next morning when i wake up my $120 gone. then i go to check my adsense account it shows $12 ONLY!
so becareful and remember to set the daily limit if you want to do that.
cheers
Spent about $100 over the course of a week and a half (some low-utilization keywords, so that was about what I expected).
CTR on my new site was insane - 20% to 45% - whereas most of my sites it's between 2% and 5%. However, when all was said and done, I only made about 50% back from AdSense.
So, spend $100 to make $50? Well, it got me a decent amount of traffic for a week or so ... and as I write some of my more major articles, I may run AW again for a day or two. But I don't think it's a sustainable model long-term....