site performance fluctuations

does it come back?

[Publisher]

I've read many posts on this (and other) forums about suddent drops in CTR, etc.

Over the last week my CTR has dropped, and earnings have dropped by about 50%. My overall site traffic has also dropped, but not nearly as drastically.

My guess is that ads may have changed, people are just not clicking, etc.

For people who have experienced this type of thing, does it work its way back?

[G_Smitty]

It's the nature of AdSense. I have seen variations of hundreds of dollars day to day. I would say that from personal experiences that it will come back.

[Thez]

I would say smart pricing has hit you. That means it may come back, or may not. It all depends on how well your clicks are converting. If the drop in your traffic is from a source that refers visitors which generate a high volume of conversions, it would explain the drastic drop in your earnings.