How do they get that targeting?

Only one related word on the page

[farmboy]

I have a few domains registered with GoDaddy. I just noticed that if you do a WHOIS search from GoDaddy, they display some AdSense ads on the search results page.

Some of the ads are incredibly well targeted. For example, the WHOIS search results page for WorldwideWidgets.com might show ads for widgets when the word in the domain is the only place on the entire page where widgets are mentioned. The rest of the page is all about registering domains, hosting, etc.

How do they get those targeted ads? Or maybe I should consider them untargeted?

FarmBoy

[moTi]

afaik keywords are attracted by:

- title
- url
- content

i find it annoying, that on some of my quality content sites the algo has nothing better to do than triggering the keywords out of my directory url. the word that is attracted only appears in the url and is not in connection with the rest of the site content. i think, normally urls should only be the very least measure to consider keywords for the algo, when nothing else is useful in the content. this seems to not always be the case.