Forum Moderators: martinibuster
Nobody will pay you 10 dollars a click for some site "built around" any keywords.
There are no "real" shortcuts.
Then go to google and search on the word. If you then click on the "more sponsored links" below the sponsored links section you can see a list of those paying per click at the moment.
For example '401k' right now has 67 advertisers and 'lincoln' has 8.
I haven't figured out how to take these numbers and estimate an expected pay per click but I imagine it can be done if you have an adsense account and a little free time.
Great sites earn money. Whatever the subject. Competition, natural linking, search engines and USERS ensure that.
Sites "built around" a keyword can make a little in the very short term, but sink like a stone soon after.
Build a great and valuable site on any subject you like first. Money follows.
As a rule of thumb, you can assume that the more valuable a keyword is seen to be, the greater the number of publishers there will be competing for a slice of the advertising money. So you can be one of many competing for $10 clicks, or one of not so many competing for $1 clicks.
Finding a "valuable" keyword isn't going to do you any good if you can't compete with the sites already going after that money.
You'll do better to write about something that you know about and that interests you. A site with good, original, unique information will do better than a site that was thrown together to target a keyword.... A site with good information is a site an advertiser wants to be on, and that converts well, and both those factors enhance what you can earn.
I am probably one of the last people you want to ask since I am still working on getting my site up, but if you have a google adwords account you can use the traffic estimator which will tell you how much you should expect to bid for so much traffic.
Bid price and what the publisher gets have no relationship to each other in the way you think they do. For example, although an advertiser needs to bid 50c to be shown, a click may well not cost him that. If Google thinks the click is a valuable conversion for the advertiser, then you get a reasonable share of the bid price, but if Google feels the click doesn't convert, then smart pricing will drastically cut what the publisher recievs, and refund some of that back to the advertiser.
What value does a site built around a keyword have to an advertiser? None. Therefore, all the sites trying to cash in on keywords will get smartpriced to virtually nothing as that's all they offer advertisers.
Don't bother following the thousands of people chasing keywords - invest your time in making a real site that will provide you with a long term income instead.