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Bad targetting, low epc, zillions of new MFAs, Google Down

Strange Days: Anyone Know what is REALLY happening?

         

Nitrous

11:54 pm on Mar 5, 2006 (gmt 0)



There is something odd happening for days now. Bad targetting, low epc, zillions of new MFAs (to try and block) and stories of google "down" whatever that really means!

Does anyone know whats really happeneing/happened?

Please only post facts, and if your earnings are down state traffic/income because less that a good few thousand and say 50 dollars a day is too statistically liable to variation to be of any real use.

In my case I went from an average of 128 daily dollars for months to about 120, 110, 90, 85 dollars daily, not in that order, but its odd. Around 7000 page views a day. And stats are REALLY slow...

Been stable for years. Traffic as reported by google adsense is low. So it must be a bit "down" somewhere!But only a little low according to my own server stats.

I suppose they will fix things but its interesting to know whats really happeneng.

icedowl

7:45 am on Mar 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Whoever is counting can count me too. :(

Scruffy

7:47 am on Mar 6, 2006 (gmt 0)

10+ Year Member



Well, for the record.

My stats were rock-steady through Feb and then last Wednesday they dived, impressions went down to 10% even though my server logs remained steady.

Everything else CTR CPM etc. remained steady, just the impressions down.

I still don't see any sign of recovery

Thez

9:27 am on Mar 6, 2006 (gmt 0)

10+ Year Member



Earnings still down 30% of normal since the glitch on saturday.

zCat

9:55 am on Mar 6, 2006 (gmt 0)

10+ Year Member



Sunday was back to normal. Earnings a little on the low side, but nothing that can't be accounted for by traffic fluctuations.

For Monday I'm seeing signs of a click dump. Either that or eCPM has gone through the roof and I'll be able to retire by Friday ;-).

ann

10:29 am on Mar 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Try Googling Zombie networks....I fear someone is out to bring Google down (financially speaking) and taking the program with it.

Ann

PS
Count me too. :)

jema

11:01 am on Mar 6, 2006 (gmt 0)

10+ Year Member



I had some moron continually clicking on a google advert for google from a single IP, but aside from that fairly steady. I have ceased bothering alerting google to anomilies that obviously don't create fraudelant revenue.

bts111

11:28 am on Mar 6, 2006 (gmt 0)

10+ Year Member



The time that is being metioned has been very, very good for me.

AlexPAlex

11:34 am on Mar 6, 2006 (gmt 0)

10+ Year Member



Traffic and Clicks remain more or less same... Daily Earnings dipped by 30-50% since March begining.

otech

11:54 am on Mar 6, 2006 (gmt 0)

10+ Year Member



My earnings dropped to 10% (not by 10%, TO 10%)yesterday - worst day in history of my account, heres hoping for a better day tommorrow!

webmanlaurel

11:57 am on Mar 6, 2006 (gmt 0)

10+ Year Member



I was tempted not to get involved in the discussion - because like many have said on here before - you can have variation. However I agree with most on here. After my best month ever in Feb and a great start to March - then something went wrong. Hope it sorts itself out soon.

Fugazi

12:13 pm on Mar 6, 2006 (gmt 0)

10+ Year Member



Mine too... worst day for 4 months yesterday.....

Jafo

12:20 pm on Mar 6, 2006 (gmt 0)

10+ Year Member



Well, for a weekend, my earnings were better than normal, however, I have just made some adjustments that on friday had seriously increased my eCPM.

I noticed on another site that I am developing, a serious amount of clicks disappeared in the stats when I view them today. I guess someone was clickfrauding the site and they accounted for it? From what I saw last night, to what I see when I checked "yesterdays stats" I lost about 70% of the clicks that were there last I checked.

Who knows..

21_blue

12:26 pm on Mar 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My earnings have been normal. But it all depends on how you define "normal", because short term aberrations are to be expected occasionally. The OP's stats certainly sound like a "normal aberration" to me.

To work out what is "normal" for your site, please refer to my Golden Gate [webmasterworld.com] post from last year.

con771

12:33 pm on Mar 6, 2006 (gmt 0)

10+ Year Member



The thing that concerns me most is the fact that eCPM is down drastically . In fact I posted about this on Friday I think it was. My traffic has remained steady but the eCPM has dropped approx 30-40%.

As fo the topics on "Googling Zombie networks", I have looked for some up-to-date information on them but most topics/articles are from 2004.

Nitrous

12:51 pm on Mar 6, 2006 (gmt 0)



21_Blue

My stats (income) are always within 10 percent the same for over a year, and pretty similar the year before, taken over 15 sites and averaged..

The usual variation would be much, much less than this. And apart from the income drop there is the huge amount of MFAs suddenly appeared, (I had none, all in the full filter!) bad ad targeting, psa ads on some peoples sites where I never normally see any, no ads at all on some pages I visit at all, funny S L O W stats updating, etc. Since the beginning of this month there is some kind of big hiccup going on!

Trust me...

I have no doubt they can fix it. But could allowing the MFA ads just be googles way of taking a bigger cut after the recent news? After all if everyone has to click twice for every true product site google get TWO slices of the pie...

Or it makes advertisers "happy" because there is more "real estate" available (mfa) so bid prices (and your epc) fall, or whatever?

21_blue

1:20 pm on Mar 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nitrous wrote:
My stats (income) are always within 10 percent the same for over a year, and pretty similar the year before, taken over 15 sites and averaged..

OK, you have me confused.

In your opening post, you said of your earnings:

I went from an average of 128 daily dollars for months to about 120, 110, 90, 85 dollars daily, not in that order, but its odd

But in the Golden Gate thread I referred to you said:

So how come my income over 2 years is almost always (90% plus figures) within 10 dollars of the all time average of $90 per day?

I’m not sure whether your long term average is $90 or $128 therefore.

But whichever is the case, all these figures are in the same ballpark. There might be some trends up and down, but that is the nature of a market that is driven by bids. If you actually do the stats I suspect you'll find these apparently-aberrant numbers are mostly within 2 or 3 standard deviations of the mean.

jawhite

1:20 pm on Mar 6, 2006 (gmt 0)

10+ Year Member



I was also down about 40% over the weekend. This morning I seem to be spiking and I'm actually up about 50-60% above normal. Could this be a click dump from this weekend?

Nitrous

1:40 pm on Mar 6, 2006 (gmt 0)



reply...

Year one was lower.
Year 2 was higher because I added a 250 square in the content on most pages.

Started off with old existing sites with good traffic (built for fun) Traffic improved with time. (more links etc) which amounts to maybe a 10 percent increase?

Adsense epc stayed about the same over year one but targeting improved as did income month over month. But not by much.

Over the next (last) year it has still been rising very slightly. However Jan, feb, were 4k months due to a strange image link from google images... But this is unusual and will not "stick" I think. That one image/page gets 2000 hits, and earns lots! But its an aberation. This is what I meant by "last few months) But I still have that traffic/page so far!

Depends how far back you go! And how long a time frame you use for your average. Adsense keeps improving slightly, traffic keeps improving slightly.

But I never saw any overall wild income swings. Individual sites saw some v big swings, but added together things are amazingly steady. Overal total income was always within 2 or 3 hundred of the previous month which is about 10 percent.

Up until this month! All that 2.4 years of amazing consistency is all up the creek! I am not worried, it will be fixed! And by the end of this month it might be back to normal earnings.

If I (and loads of others) are earning less for whatever reason then they will soon fix it because google will also be earning less!

I was really just interested in the cause!

[edited by: Nitrous at 1:48 pm (utc) on Mar. 6, 2006]

TheDonster

1:42 pm on Mar 6, 2006 (gmt 0)

10+ Year Member



In my case I recently noticed a large amount of those 'get rich at home' ads on my site which appear to have been site targeted. I started adding them to the filter but I have a large site and not a lot of time to spend filtering out these moronic ads. My traffic was the same this week but I noticed revenues steadily declining as well as eCPM so I starting digging and found 3 of these irrelevant ads which have nothing to do with my site topics. I'd rather have PSAs than these so-called 'advertisements'. That appears to be one of the major drawbacks of a completely automated ad delivery system. Also the forum on Google's Big Daddy move is discussing a lot of strange things in how sites are being re-indexed. This may possibly have a spillover effect into AdSense.

Nitrous

1:52 pm on Mar 6, 2006 (gmt 0)



It could cause problems (big daddy) but I dont think its live yet is it? Because my traffic (7k across 15 small sites) appears unchanged. And click through also seems pretty unchanged? If anything slightly higher but not enough data yet to be a reliable indicator. So it cant be badly targeted traffic?

creativepart

2:17 pm on Mar 6, 2006 (gmt 0)

10+ Year Member



Saturday and Sunday were the worst earnings days I've had in 12 months. Down 50% from the average earnings for the past 4 months.

21_blue

2:27 pm on Mar 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nitrous wrote:
I was really just interested in the cause!

The "cause" is a combination of Natural Statistical Variation and the natural ebb and flow of bidding rates.

Another analogy I like is that of a beach. If you take the perspective of a piece of seaweed, you can get perturbed because occasionally things can seem to dry up inexplicably (exactly how you experience it depends on how far up the beach you are). But if you stand back, take a look at the whole beach, and understand how the tide works, (moon-based ebb and flow, high and low tides, etc.), then there is much more "normality" in all that variation.

Much of the content of this forum is the sound of seaweed baking in the sun at low tide. But to spot the real dangers and anomalies, I think you have to take the perspective of a lifeguard, raising yourself above the beach to see the big picture, which is where doing the actual stats can help.

Nitrous

2:31 pm on Mar 6, 2006 (gmt 0)



Bugger adsense I'm off to the beach...

WallyWorld

2:31 pm on Mar 6, 2006 (gmt 0)

10+ Year Member



Much of the content of this forum is the sound of seaweed baking in the sun at low tide.

Ha ha ha ha ha ha! I like it! And then there is the occasional Katrina.

Nitrous

2:39 pm on Mar 6, 2006 (gmt 0)



Today looks to be back to normal? Income normal, ecpm normal, all those MFA ads seem to be gone. We will see what happens later.

21_blue

2:42 pm on Mar 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Bugger adsense I'm off to the beach...

I laughed so much at this I nearly choked on my lunch! cough, cough.

OptiRex

2:45 pm on Mar 6, 2006 (gmt 0)



Bugger adsense I'm off to the beach...

Easy for you to say when it's on your doorstep! I'm 12 miles (19 kms) from it and that North Sea wind's still a bit too breezy:-)

Leva

3:11 pm on Mar 6, 2006 (gmt 0)

10+ Year Member



My targeting was way off this weekend as well and my ctr was horrible.

Had ads for a very expensive brand of luxury car running all over my web site, which is totally unrelated to cars and the demographic is high school and college kids. Predictably, almost no clicks. What clicks there were likely didn't have much conversion *LOL*

Leva

recidivare

4:07 pm on Mar 6, 2006 (gmt 0)

10+ Year Member



The "cause" is a combination of Natural Statistical Variation and the natural ebb and flow of bidding rates.

To continue the analogy, if this were the case, then like the tide we should see it happen on a regular basis. Not at random intervals. I've yet to see any signs of regularity.

AlexPAlex

4:33 pm on Mar 6, 2006 (gmt 0)

10+ Year Member



Today looks to be back to normal? Income normal, ecpm normal, all those MFA ads seem to be gone. We will see what happens later.

Yes, Nitrous, It seems things are coming back to normal for me also...after 8 hrs into the day, the stats are back to the normal numbers...
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