Is there a way to get my top channel to display the highest paying ads

[DeROK]

Hi,

I've heard that the ads which appear fist in the page's HTML are the highest paying ads. My problem is that the ad block which appears second in my HTML has a CTR that is 4x's higher than the one that appears first. Is there a way to change this without deleting the top set of ads?

[Hobbs]

Hi DeROK,
Yes, Cascading Style Sheets CSS, look it up, learn about it and you can do it, essentially you can dictate which ad loads first in the page even if it is the bottom one.

[Jafo]

Hmm, what is a good way to figure out which loads first? Is it just in the order of the code?

Could someone expand on the CSS method here?

[Hobbs]

Hey Jafo,
You will need to go there for that:
[webmasterworld.com...]

[Jafo]

Hey Jafo,
You will need to go there for that:
[webmasterworld.com...]

I looked through it briefly but did not see any posts that talk about this topic. Is there one? I don't want to make a double post. :)

[Hobbs]

I would start with a good CSS tutorial first if I were you.
Then post in the CSS forum if it is still unclear.
There is a thread here that discussed the issue in full detail, it was months ago, maybe somone else can give us a link to it?

[Jafo]

I worked with some pretty top notch CSS guys on this but in the end I had to basically drop one of my adsense ad blocks to get my highest CTR area to load first. My current design just limited what CSS could do.

I will say this, it is amazing the difference in earnings already this morning. Although overall impressions and clicks are down, earnings are much higher. I must have been wandering around in a fog not to realize this.

Basically after reading this post, I did a report on my last months stats and found which adblock had the highest CTR. Made that load first and so far seems to be a major improvement. Thanks!

[fredw]

Depending on how complex your page is, there's a really easy way to do this, with tables. I do this on many of my sites, forcing the body content to be rendered on the page before the left-hand column.

Sticky-me if you'd like further info.