Forum Moderators: martinibuster
I do find that the clickthrough rate can be extraordinarly high, although the PPC is lower than I would have expected. Especially seeing as the person was searching for that term and is actively looking for something.
As long as I'm going to have search anyway, I might as well use the search tool that my readers are most familiar with (Google), and as long as I'm going to do that, I might as well earn some money from it.