Forum Moderators: martinibuster
Nice find Smiley, I hadn't seen Google's official information on this yet.
This is well outside my league! Does anyone really get more than 750,000 hits a month on parked domain names!
Monus hit the nail on the head in message #5. The only parked domains that should get significant traffic are 1. those that previously hosted real sites with significant traffic and inbound links and 2. desirable domain names that get type in traffic (which aren't many).
The page did say "If your sites generate more than 750,000 page views per month" which implies the minimum isn't per-site. It's a viable option for those with hundreds of parked domains, especially if they're willing to dilute the quality of the web through techniques such as generating traffic to the parked domains through pop-ups, pop-unders, misleading links from other sites, email spam, blog spam, log spam, etc.
Google is into managing massive content for searching. Domains are not content. They are however a profiteering resource for their thousands of servers.
Is this (yet another) profit making ramp-up before an IPO?
The page has a lastmodified of 12/5 so maybe its very new or very unannounced.
As it now stands, one of the most frustrating things I find as a searcher on G is navigating through all the spammy fake directory, search engine-type parked domains that clutter Google's SERPs.
Now Google is going to facilitate this!?!
You don't get 750,000 page views (or 250K as the info request page states), on a parked domain from type-through traffic alone. So, what do we have now? A user does a Google search for "blue widgets," clicks on a result and is taken to a DomainPark page. Then clicks on a 'sponsored listing.' Kaching! Money in G's pocket with no advantage to the user.
I truly hope I am totally misunderstanding this. If not, that's another self-inflicted Google shot in the foot and another nail in it's coffin.
Muddled in Manhattan,
Jim
I dont think so. Just a freebie, when they acquired Applied Semantics, a few months ago :)
If that's the case, then this might be a positive change.
Of course once this is well established, people will start saying that the SERPS are full of these sites and that Google is degrading the quality of the results in order to get a few dollars more. Which could be true, if Google people were dumb, but I don't think they are.
Please note that the Google Sponsored Links Program is currently available only for networks receiving a minimum of 250,000 page views per month.
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On: [google.com...]
5. What is the minimum amount of traffic I need to sign up for a DomainPark account?Your network of sites should generate 750,000 page views per month to be eligible for the DomainPark service.
Confusion?
[edited by: Chndru at 3:40 pm (utc) on Dec. 8, 2003]
novice
I think this domain parking thing is a bad idea. Firstly it promotes domain hijacking and secondly it sends poor quality traffic to adwords advertisers. I would never have thought they would go for a SPAM form of advertising, poor show Google!
If anyone wants the actual domains just sticky mail me.
Here is what I see... when Dotster started monetizing the parked domains they became very slow in updating their information. I suspect the trend, if it is profitable for registrars, will be to delay nameserver updates as long as possible.
I think this domain parking thing is a bad idea. Firstly it promotes domain hijacking and secondly it sends poor quality traffic to adwords advertisers. I would never have thought they would go for a SPAM form of advertising, poor show Google!
I agree -- this makes it all the more likely that AdWords advertisers will opt out of content ads entirely, which is bad for AdSense publishers (and Google, of course). These are the kinds of tactics that infuriated Overture advertisers and sent them packing.
What are the chances of AdWords advertisers getting an opt-in "Show my ads on parked domains" checkbox?
Most parked domains are not in Google. I don't think I have ever seen one in Google.
Guess I seem to run across most of them then. I'm going to have to take some lessons in Google searching 'cause I always seem to find the junk :)
dougb wrote:
this makes it all the more likely that AdWords advertisers will opt out of content ads entirely, which is bad for AdSense publishers
And as an AdSense publisher and Adwords advertiser this has me concerned. Wearing my Adwords hat, if the perceived ROI decreases enough as a result of low-quality AdSense partners and DomainPark partners I'd be inclined to opt-out of content site advertising.
Though AdSense ads are a profitable option for some, many Adwords advertisers are opting out because their ROI is either too low, they think it's too low (those that don't have a way to measure accurately) and don't give it a chance b/c they heard bad things. This is entirely anecdotal and speculative, but the advertiser perception of DomainPark and the reality of the quality of the traffic, how it converts and the ROI (assuming CPC is same as through AdSense) leads me to believe this is a bad move.
Then again, if Google had separate bidding processes for 1. Google search, 2. AdSense content partners, 3. DomainPark partners and maybe even 4. Non-Google partner searches the system would allow the economics of supply and demand to play out more naturally, resulting in bid prices that are more likely to result in acceptable ROIs for DomainPark (and AdSense).
I do believe that for the advertiser it would be best to break it down into segments, I also don't think it will happen anytime soon.
You know... We are kind of assuming the DomainPark will be considered a content site.... I think I can make an argument for it being considered as a SERP and fall under the regular adword.
spot on (imo)
Shak
Some generic domainparked domains are listed within the top 10 for their generic terms. I doubt they'll ever turn now into unparked, used domains, filled with real content.
>The page has a lastmodified of 12/5 so maybe its very new or very unannounced.
Yah, better make stinky things public before the yellow press puts it on its front covers.
Anyways, that's business.
And some webmasters might feel better now with their AdSense squeezing content ersatz sites as long as they're above the critical impressions threshold. Doesn't seem to be as bad today as it has been seen yesterday. And if you risk getting a warning mail due to lack of content, you could always turn your site into parked status and apply for the google ersatz service.
Like Brian sang: "A-Always look on the bright si-i-de of life, di dum, di-dum di-dum di-dum ..."
There's at least 250 like them in Google's search results [google.com]
Now, another 2 years later it's still in the top ten, now redirecting to the webdesign firm that is squattign the domain... the industry has nothing to do with tech, internet or design.
SN
this has NOTHING to do with adsense and has totally different criteria, so doubleclick or singleclick dont make no difference.
let the advertisers decide whether they want their ads on there or not.
Shak
I'm surprised that some people here do not know that and taking Domain Park with surprise.
One of the biggest partner they have is register.com check out i.e. <snip> and you will see how it works.
Max.rk
[edited by: Jenstar at 6:57 am (utc) on Dec. 9, 2003]
[edit reason] Sorry, no URLs as per TOS [/edit]
