January Earnings Review

Especially for Adlinks addicts

[OptiRex]

I'm very pleased to say that overall earnings were +20.62% than my best ever month, keep it up G:-)

As touched on a couple of weeks ago I've checked through my Adlinks analysis and the results are:

Overall earnings through Adlinks 56.38%

Amongst my smaller niche sites the Adlinks earnings varied between 58.25% and an incredible 74.1% on one specific site which earns very nicely thank you.

Althought specific CTR's are not allowed, let's say I have a couple of these niche sites +/-30%.

Now just what could the team come up with to rival such good figures?

[annej]

January was my best earnings too but it has been crawling up for some time.

I have been gradually adding adlink units on my pages. They have increased my earnings but not as much as they have for you.

I can't tell for sure why my earnings have increased as I've had increased traffic as well. I suppose I could go into my stats and calculate it out.

Was your traffic a lot higher too or does it seem to be mostly the link units?

[jhood]

It was also a record month for me -- very strong traffic and very good AdSense performance. We were up 1 million page views over December.

The AdLinks are very good earners for us -- amounting to more than 10 percent of total AdSense revenue. In fact, with just a little bit of space on the page, the AdLinks generate about half as much as all the big sloppy banners from the ad networks.

I have YPN and ContextWeb running on a couple of smaller sections just to keep an eye on how they perform. YPN's CPM is still weaker than Google's (for me, anyway) and the lack of an AdLink type of product is a big drawback.

[OptiRex]

Was your traffic a lot higher too or does it seem to be mostly the link units?

My traffic was proportionately higher just like yours and I don't have any idea as to why either other than to say that our bricks and mortar business is extremely busy too for this time of year.

My Adlinks have always done well however my hypothesis is that the increase is my visitors are surfing Adlinks results as part of their regular behaviour.

The ads are very well targeted and I'm pretty sure that the/my average visitor is now very confident with using them.

This is especially noticeable with the smaller specific niche sites compared to the larger and more generalised, still the same niche though, core sites.

[ken_b]

January was a good month for me cash wise, about what I had hoped to get for the month. But that's offset a bit by the fact that my traffic was at record levels all month. Given the traffic increase, the cash was actually a bit disappointing. Still the cash was double last January, so I'm ok with that.

Over all, link units (Adlinks) provided 49% of the income.

[icedowl]

January was my worst month since July 2004. AdLinks contributed about 25%.

[jema]

I actually dropped link units in January which may have been a mistake, it was a record month topping $2000 for the first time, but compared to traffic it was pretty awful.

[Essex_boy]

Best month ever for me, however..... Many new sites were just coming to their own so its hard to say just how good the month was.

It was to tell the truth 100% better than last month but had twice as much traffic as well....

[miguelito]

The AdLinks are very good earners for us -- amounting to more than 10 percent of total AdSense revenue.

am i missing something here? Adlinks is different from the traditional google ads? If so, how do you sign up to them?

[dibbern2]

About 80% increase over December, which was the previous best month. I haven't used AdLinks at all, but this thread sure has me interested.

OptiRex, could I ask a question about your use of Link units? Which have you found more effective: the vertical 120 or 160 lists, or the horizontal 468 and/or 728?

Thanks

[alika]

Lots of folks have already started this discussion

[webmasterworld.com...]

[OptiRex]

Lots of folks have already started this discussion

[webmasterworld.com...]

That is quite a separate discussion, this is about the use of Adlinks and general earnings for January.

Which have you found more effective: the vertical 120 or 160 lists, or the horizontal 468 and/or 728?

For me definitely the 160 x 90 with 5 links. We have tried variations of the horizontal on other sites and they just didn't work for us.

The Adlink is placed at the right angle of the inverted L navigation bang in the hot spot.

Adlinks is different from the traditional google ads? If so, how do you sign up to them?

google.com/adsense/code

AdSense for Content

Ad Type

Two options

[dibbern2]

Thanks, OptiRex. Good thread (and diferent from the one pointed to in the link suggested above)!

[Mentat]

I'm really glad for you, but for me January was bad and the first time of February seems to grow into a small desaster :(
eCPM is today (1 feb) the smallest in the last year!

[JoeS]

I had record revenue this month and not too far from UPS Club. Hope this month can maintain the same earnings level or more.

I don't make much from adlinks and only use them on a few pages.

[Sunflux]

January was bad for me, at least compared to December.

Impressions +2%
Clicks +21%
Earnings -34%

...and I'm talking high 7-digit impressions and mid 5-digit clicks.

Overall AdLinks (which comprises about 1/3 of my income) was "similar" in performance to December... lower but not nearly as much as everything else.

[Mentat]

Now is sure.. 1 february was the lowest point of my earnings in the last 12 months.
eCPM is going down. ~ 50% lower than december :@
My traffic is the same, the click rate is stable for the last year, but the payment sux.

[kartiksh]

Jan06 is the highest income month for me since i started AdSense about 3 yrs ago.

[OptiRex]

For those whose earnings have dropped this is an interesting post:

[webmasterworld.com...]

[thegreatpretender]

My adlinks earnings were doing good at the start, but for some reasons it shows only 1 link for some months now, which is supposedly 5 links, and so the earnings declined significantly. I don't think it has something to do with inventory. But the regular ads unit are doing great, in fact, Jan 2006 turned out was my second highest ever.

And by the way, the large rectangle seems to be backed to normal now of showing 4 ad units, that's why my ctr climbed up. Has anyone notice this as well?

[greatstart]

> And by the way, the large rectangle seems to be backed to
> normal now of showing 4 ad units, that's why my ctr climbed
> up. Has anyone notice this as well?

I noticed a slight increase in CTR since it went from showing 2 to 4 ads.

[fritzwilhelm]

I wonder about your good experience. Our site lost in January 30% page impressions, CTR went down to 0,6 from always above 1 and eCPM went down to 1.8 from almost 3 $. And ... I have no idea why. We publish a automotive site for 7 years now and I never experienced such a huge shift. Any explanation welcome!

[annej]

I finally had time to look at my stats and adlinks is just short of a third of my adsense earnings.

It's hard to tell how many of those people who clicked through adlinks would have clicked through a regular if adlinks hadn't been there. I'm sure some would have but my overall earnings have increased since I added the link units.

I switched my large rectangle ads floating to the right in the text to skyscrapers on the left when they were showing just 2 ads. After adsense started showing 4 ads again I switched back to the rectangles and they get a much better click rate.