Forum Moderators: martinibuster
In the case of adlinks, you may only see that they left your site via an adlinks unit, and you won't know what ad was actually clicked (if any were).
Whilst the information gathered by the tracker is interesting, I don't know that it has changed the way I run my site / adsense - apart from picking up a couple of MFA's I didn't know about that got a click (zapped 'em of course). in the main, using a tracker confirmed what I suspected was true from weblogs etc - that people who click on the quality ads will come back to your site, and those who leave by a junk ad don't. I'd say that the highest page views are from people that click the ads - they seem to spend more time looking round the site than those that don't
The tracker won't tell you how much you get from each advertiser. If you want to block ads you think are low paying, as ever a crystal ball is your best tool.
I'm pretty sure you can track channels with the js trackers too although I don't see why you would need to assuming you have a good stats package.