Dear Google, I can make you richer

Follow your own Google Adsense Heat Map

[MediaSpree]

Doing a search on Google today something struck me as quite odd. According to the google adsense heat map , the far right column of the page is one of the weakest areas in terms of click throughs. Why then do Adwords ads show up on Google in that spot and not on the left hand side like the heat map says is hot. As an adwords advertiser I want the most Click throughs I can get and I am sure google does too. So, test it out Google. Adwords ads on the lefthand side. I want to be rich like you!

[europeforvisitors]

Why then do Adwords ads show up on Google in that spot and not on the left hand side like the heat map says is hot.

Because the people at Google aren't greedy, and they want to leave some money on the table for you and me. :-)

[Sobriquet]

They are following the heatmap and thats why the search results are on the heatmap area . AdSense is important to google but not as important as search business. They are keeping the search results on the heatmap.

AdSense may be an earning horse for google , search is their strength. A good businessman knows that a focus on strength is more important that short time money.

[maxgoldie]

AdSense may be an earning horse for google

And some days it is an "earning donkey" for the rest of us...

[mm1220]

Maybe the heatmap is evil ;)

[novice]

Actually, the sponsored links in the blue box are in the hot zone. Near the top of the page, on the left side, below the navigation links, the search box and their logo.

[celgins]

Maybe Google is using reverse-selling tactics on us and the heatmap is a big scam! Maybe the true "heated" areas of the map are the far right and left margins, and at the very bottom of the screen! LOL

Seriously, I think Google is just doing what big businesses do: promote their product. Their product just happens to be search results, not necessarily sponsored ads (to the far right)

If you think about it, their page is designed as the ultimate heat map. They know that most people read from right to left; start reading from top to bottom; and begin reading from the top left corner.

What's in the top left corner on the search results page?

GOOOOOOOOOOOOOOOOOOOOOOGLE

The rest is pretty straightforward.

[Paris]

Media Spree, you're not the first to wonder about that. Back on September 6th it even made The Motley Fool with the following bit:

Flip-flop hypocrisy.
You're going to love this one. Google offers advice to publishers who serve the company's ads through its AdSense program. In a visual heat map, Google argues that webmasters are best served by positioning Google's ads on the upper left-hand side of a Web page. Where does Google place its own ads? That's right -- on the far right.

[europeforvisitors]

"Flip-flop hypocrisy. "

There's nothing flip-floppy or hypocritical about it. Google is simply sharing the results of its research and suggesting optimization techniques. It's up to publishers to decide whether those techniques should be used on their individual sites.

Sobriquet makes a good point in message #2.

There may be other reasons for not following the heatmap, too. For example, I just noticed earlier this afternoon that the AdSense leaderboard on my site smacks looks awfully dominant when viewed at a lower resolution than I'm used to. That's okay on many parts of my site, but in one section where I earn a heap of money from affiliate hotel bookings, those ads for [city name] hotels may be cannibalizing my affiliate revenues. So I'm moving the AdSense leaderboard to the bottom of the page to see what happens. If I end up earning more in affiliate revenue than I lost in AdSense revenue, the fact that the AdSense block is un-optimized (indeed, de-optimized) will be a blessing, not a problem.

[Leosghost]

read and digest what novice wrote ..the rest is irrelevant or at best trying to distract the posters or you