5 ads seems to give you more click chances but font is smaller than 4 ads.
Do you notice any difference in performance between those? I'd personally go with 4.
hunderdown
5:39 pm on Jan 18, 2006 (gmt 0)
When I have a choice, I prefer the larger font and more copy. I've also used an ad format--the half banner?--that didn't include the advertiser's URL. I didn't like that. I want it to be clear that a click takes a visitor to another site. So I changed it.
I can't point to performance differences. More important is how they look, IMO.