Too Many Spammers Or Junk Sites Advertising

Those junk sites using adwords got to be hurting our bottom line

[Scurramunga]

I am becoming obsessed with filtering out certain sites. I monitor the individual pages on my site quite often now. At the end of it all all I can only draw speculative conclusions from this clumsy process but I do see an overall correlation between weeding out spammy sites and healthy ecpm and even a healther ctr.

For instance some of the advertisers are very sneaky, in that they use all the right kewords for my niche to trick the visitor. However when I visit them their content is almost totally unrelated to mine as they end up being nothing more than mere link sites. They have got to be comming in on cheap clicks - indeed it is usally at times when I have noticed 1 cent clicks that I have stumbled on these weeds by using my preview tool. I cant always know if they are dispalying in other countries as I can only rely on the preview tool to tell me that that could potentially be displaying. So I don't take chances. I block them.

The Problem is my filter is filling up pretty quickly.

Another type of undesirable is the unrelated site that doesn't hide what it is about, but still uses certain keywords from my niche to find it's way on my space. for example if my product is purple widgets it will advertise something like 'purple widgets - take the time to complete this survey' or 'go on one of our tours to relax and improve your abilities in using purple widget' or 'Get free pruple widgets' Here again, totally unrelated, more tranparent but unlikely to be clicked. I have noticed this one appear particulary when ctr on a page has plumetted, again leading me to the same conclusion.

I am just wondering if this is such a big deal for anybody else here. are your filters almost full for a similar reason?

[farmboy]

See this thread - [webmasterworld.com...]

[Scurramunga]

Thanks,
I hadn't seen that one.

I don't understand how everyone's filter isn't full yet, mine is now full. I agree with one of the posts claiming that smartpricing seemingly liking quality leads. I have come to that conclusion also, hence my obsession. Then there is the other thing about proving quality leads to my visitors and not wanting my visitors to associate me with those junk sites

[jonathanleger]

Here's my question: Google is supposed to optimize the ads on the page based on performance. That is, they claim to test the ads and display those that perform the best.

If that's the case, why would Smart Pricing penalize you for displaying those kinds of ads? If Google selected them to be shown, doesn't that mean they're doing well on the page?

Now, if you just didn't want those kinds of ads on the page, I can understand that completely. But if it's a matter of Smart Pricing, my understanding is that Google is supposed to handle that. If they're not handling it, then their algo is flawed.

[Scurramunga]

I agree. If the ads aren't converting well and their are better ads to choose from then why doens't Google optimisation do it's job by keeping the the low paying or poor converting ones from showing? there is something strange when a page can give $1.50 in one instance and i cent in another instance on the same page within a few hours.

[Scurramunga]

Well there you go.
The page I was trying to revive at about five hours ago has already gained and additional 4% ctr back since I dumped some junky advertisers.