Forum Moderators: martinibuster
Thanks,
"Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" includes without limitation:
....
(b) click-through rates or other statistics relating to Site performance in the Program provided to You by Google;"
I've found that AdSense is better suited to good content. A niche content site I manage with AdSense only enabled on select pages where the content, advertised services and user goals are well aligned averages in the upper end of the 5-10% range. And if I was so inclined it could probably be increased 50-100% using some simple techniques, but the goal of the site is to educate and inform, not to maximize revenue so I don't resort to those techniques.
The point is that not all pages are created equal and publishers have the ability to influence CTR.
I've found that AdSense is better suited to good content. A niche content site I manage with AdSense only enabled on select pages where the content, advertised services and user goals are well aligned averages in the upper end of the 5-10% range. And if I was so inclined it could probably be increased 50-100% using some simple techniques, but the goal of the site is to educate and inform, not to maximize revenue so I don't resort to those techniques.
My CTR is far less than some people on this forum report, probably because my site was conceived as a "content site" and editorial content has never been dictated by keywords. Even now, I'll write an article on an obscure topic if I think it might be of interest to my readers or might provide greater depth for one of my underdeveloped subtopics. The way I figure it, the overall result is what counts--and AdSense is doing very well for me (as are affiliate sales). Publishers who put all their efforts into "money words" and obsess over clickthrough rates are doing a disservice to their readers and, ultimately, to themselves.
Publishers who put all their efforts into "money words" and obsess over clickthrough rates are doing a disservice to their readers and, ultimately, to themselves.
EFV, I agree. I find that giving users what they want and regularly adding content, improving usability and functionality increases both stickiness, the number of visitors and organic linking. I may prioritize planned content based in part on its ability to generate revenue and I'll try to improve revenue, but not at the expense of giving typical users what they want, making the site harder to use and making advertising obtrusive. To each his own I guess, but I think that those who focus on giving their users what they want will have the best long-term success.
