what is CCP?

[sallam]

what is ccp?
I read this somewhere:

YPN:
Less relavant ads
higher CCP
lower CTR

Adsense:
Very relavant ads
lower CCP
higher CTR

so, what's ccp?

[malasorte]

I think that is CPC, not CCP. CPC = cost per click (how much you get paid for a click on your ads)

[sallam]

thanks. But actually cpc is advertiser-related definition. For us publishers, where clicks cost us nothing, its the other way round: epc (earning per click).