Forum Moderators: martinibuster
250-300%
However, i did some important changes last days with layout and positioning so CTR jumped up too. I gonna make a thread about it the next days.
But additionally i noticed a significant increase in earnings per clicks too since ~1 week. My guess is that due to the shopping season many new advertizers jump into the adwords game, competition increases which naturally increases bid prices.
I did some deep analyzes of my page impressions to find a pattern which topics prob run better than before the increase. Unfortunately i don't see any pattern. PSA's have never been a problem at my sites so that's also not a reason.
So my conclusion is higher bid prices due to higher competition.
Any others?
I generally don't pay attention to variations of less than one sigma from the mean.
Overally I'd characterize it as erratic but close to pre-Florida results.
Even pages where we actually sell products now show Adsense ads. The strangest thing is seeing competitors' ads on our pages offering products competing with ours (and, hilariously, usually at prices higher than what we have advertised on the page). Having Adsense on those pages doesn't seem to be affecting sales... but we do need to monitor that more carefully and for a longer time.
The next couple of days will be bad across the board and Saturday / Sunday will be back with a vengence. :)
Way too many people enjoying the holidays and not clicking on ads...
I think that will vary by topic. Don't forget that people outside the U.S. don't celebrate Thanksgiving (or at least not on the fourth Thursday in November).
If you have a site that caters to a non-U.S. audience or does well outside the United States, you may not see a big drop in AdSense revenues. (FWIW, my own revenues were stronger yesterday than they'd been on any Wednesday this month, probably because Europeans represent a disproportionate share of my readers who book travel in Europe at this time of year.)
Not that it really matters in the long run: A holiday dip in revenues can be annoying, but--like a headache--it's usually over quickly!
Our forum has a 1001 different subjects, so anything can be picked up by the spider crawl google uses. It's working for us anyway.