Switching from 1 main advertiser to Ad-Sense

How long till we see "paid adverting ads"

[GodLikeLotus]

We operate a US targeted directory with around 23,000 listings. The site generates around 120,000 hits from about 50,000 unique IP's. We run an affiliate scheme through Linkshare (very pleased) for a product related to our industry and also sell hits on a PPC basis to a national company for an agreed fixed price and with exclusivity. The customer who wants to keep the traffic but lower the PPC price is making me look at alternatives and Ad-Sense looks good in theory. This customer is the top bidder in both Ad-Words and Overture and is currently paying over 2 dollars a hit to them. Last month we sent him over 4000 click-throughs at a much lower price.

My question is "How long does it take Google start showing Paid Ads through Ad-Sense on your site?

[rcjordan]

Took me less than a day, but then all I had to do was code the ad-serving script.

I'd flip the switch and dump the advertiser.

[Jolly_Roger]

It took less that a day back in July for my site to show its first targeted ad -- counting from the time of my application.

[loanuniverse]

The paid ads will come in relatively quick. However, each page has to be spidered individually in order to work. This means that once the code is up, the page should be loaded with a browser to activate the spider, which should come within 24 hours. {watch the logs}. This is easy to do when you have a site with only a couple of hundred pages, in your case it might be a bit tedious.

Some comments:

- You might not end up getting those $2.00 a click ads in your pages. Being that each page will be analyzed individually, you could theoretically get lower or higher EPC. Assuming that you have consistent copy throught the site, you should get similar ads.

- I would set up an alternate ad campaign to be shown in case you get PSAs. Maybe you can agree with the current advertiser to keep it as your default, but get rid of that exclusivity clause.

[too much information]

I was just approved last night. I fumbled around on how to position the ads on my site, and finally put the code online.

I hit the refresh button to see how the ads looked, and to see what Public Service ads would show up, but I was suprised to see that there were paid ads from the very first viewing!

I added the code to some other pages this morning, and the same thing, no PSAs yet. I was shocked how fast the content ads could be displayed.

I also kept my other ads on the site. They are not competition for the AdSense ads so I didn't see a problem. AdSense matches ads to my content, the others I have are related to the content but are not specific to he content on the page... let me give an example because I'm confusing myself.

Say my page is about how to make an omlet... well the other ads are for Pots and Pans, or dishes.

Maybe you can work with both advertisers using the same idea.

[GodLikeLotus]

Thanks for the reassurances and the other thoughts to consider.

[Jenstar]

The one important thing to remember is what if you were to lose your AdSense account - could you make up that income by returning to that advertiser, or finding new avenues for the lost money?

There is something to be said about not putting all your eggs in one basket.