Forum Moderators: martinibuster
In the past I have raised revenue by removing low performing channels, but me thinks (or hopes) Google treats LU differently since they are designed to be an alternative to other ads and content, sort of a last resort to cash in on a visitor you will be loosing anyway, and are designed to be placed on all or most of our pages not just high performing pages..
Does anyone know if LU affect eCPM?
And since I am here, what's your experience with blending them? I tried standing them out color wise but got better results blending them, also tried them on the top of my pages but also got better results at the bottom..
I'm curious to see what others here think as I'm starting to think that it's how well the ads are converting and not click through rate that affects smart pricing. It may just have been that your low click pages were also not converting as well thus getting rid of the ads on them helped you.
I have some low ctr pages that do better than some of the high ones. They don't seem to have hurt smart pricing at all.
I added link units at the top left hand corner of many pages a few months ago. They do have a lower click through rate but...
I have Ad Links on a number of different pages of varying topics. My experience so far has been mixed concerning CTR rates for Ad Links vs. regular AdSense displays. Sometimes Links are better and sometimes regular AdSense displays are better.
I think one factor is the wording of the regular AdSense ads.
Another factor I think is placement. Lately I seem to have encountered a number of sites which seem to force an AdSense display of 4 ads or more on the visitor. There are a few lines of the article/content then here's this huge advertisement. The visitor has to scroll down past the ads to continue reading. The AdLinks can easily be placed more discreetely on a page.
On a somewhat related note, I've become basically blind to "banner ads" on a page and I'm becoming blind to "in your face" AdSense displays on a page. If there are other surfers like me, AdLinks is a good alternative - or smaller regular AdSense displays.
FarmBoy
I have Ad Links on a number of different pages of varying topics. My experience so far has been mixed concerning CTR rates for Ad Links vs. regular AdSense displays. Sometimes Links are better and sometimes regular AdSense displays are better.
That's my experience too.
One benefit of Adlinks that was really driven home to me in December was how well they can perform when the regular ad blocks are filled with CPM ads.
While my regular ad blocks were showing CPM ads (which paid well inspite of terrible CTRs, thank you) my Adlinks units stepped up to the plate and kept my overall CTR with-in an acceptable range.
I can only speculate, but I think that happened because the Adlinks provided my readers a way to find ads that were of interest to them when the CPM ads present were not doing the job.
I guess what I looking to hear is that they are like the referrals and firefox in being dependant in their effect.
any other experiences with those 728x15 LU's?
can they drag it down with low eCPM?I know my ad units are a different shape but I found they brought up my income about 20% so I doubt my smart pricing status changed at all.
I suspect they convert better than regular ads as the person has to bother to click on a topic they are interested in and then pick out an ad. They are more likely to be looking for a product and not just surfing.
While the 300x250 units show only 1 or 2 ads, the link units show a lot of theme oriented ads.
EPC is very similar between AdLinks and normal ads.
I suspect they convert better than regular ads as the person has to bother to click on a topic they are interested in and then pick out an ad. They are more likely to be looking for a product and not just surfing.
I have an additional theory. Someone sees a very short phrase such as "blue widgets." Although the words "Ads by Google" are nearby, just that phrase "blue widgets" doesn't appear to be a loud ad. So the visitor clicks to see what happens. He gets a page full of ads.
If he sees an ad that attracts his attention, he is likely to click. Or if he has no interest in returning to the original site, he might just click on the most interesting ad to have somewhere else to go.
Whatever the reason, my Links perform well.
And that's something else to consider vs. YPN. IF I had a page where I could insert a YPN medium rectangle or an AdSense medium rectangle and earn the same amount, I would stay with AdSense because I could also add an AdLinks display to that page. If YPN was on the page, I couldn't.
FarmBoy
