CTR and CPC Through the Roof

Does Google Ever Take Money Back?

[ember]

Things are going very well, nearly double, what they were just before AdWords started considering the landing pages in their quality score (this particular site receives most of its traffic through Adwords).

It's a great holiday gift, but it makes me nervous! Does Google ever re-think and realize that they are paying TOO much and adjust money amounts after they show up in the AdSense reports?

[inbound]

Google do adjust payments if their advertisers are deemed to be paying too much for clicks. It's all down to the quality of the traffic that you send on, if it's very good then there is little to worry about. However, if the traffic is of a low qulaity to Google advertisers then there is every chance that a reduction in epc is imminent with 'smart pricing'.

[sallam]

inbound,
He's talking about the earnings he already made.
ember,
No I never noticed they do that.

[toldan]

Does Google ever re-think and realize that they are paying TOO much and adjust money amounts after they show up in the AdSense reports?

Yeah, it happens. Google deducted 2 cents from earnings. Some people think it's a rounding error, but who knows. I don't care about 2 cents. It's fine. Merry Christmas and Happy New Year!

[ember]

Thanks! I'll just keep my fingers crossed and hope it continues :o)