secondary link color

[webnoob]

my secondary link color is the same color as the text.

would changing the url color to match the link color affect CTR?

i've tried different combinations between blended url with text and matched link/url without much difference in CTR. has anyone noticed which combination works better for yourself?

[Porkchop]

I am using what you have now and it works good for me. :-)

[mattmartin]

In my experience, matching URL to link color makes CTR go down. Keep it the same as the text :)

[annej]

I set it so the link at the top (link/title) of each ad stands out the most. That way if people are scanning the most important thing stands out. If the ad title interests them they can read the rest of the ad.

Think surfers scanning.