Low per-click earning

Choosing the right words

[carfo]

Hi all

I have a fairly busy site, PR 5, automotive-related, about 15k page views a day. My AdSense earnings are around US$40 per day currently. I am sure I can get that to US$250 or more, but I need to work out why the ads I'm getting are paying so low per click. People on these fora have mentioned clicks of US$22 and up! Can anyone suggest a few well-paying automotive-type keywords for me please?

Thanks!

[aeiouy]

I don't think many people are seeing $22 clicks.

I wouldn't worry about trying to do that. Find the best way to monetize your site with the content you are providing your users.

Changing your content just to alter ads is not a very good strategy. If you want to check on some higher paying areas and write new articles and pages about that, that could be a road to go down. You need to do some research. Trying to find $22 keywords is going to be mostly folly though. I would not spend too much time worrying about trying to do that.

[ronburk]

People on these fora have mentioned clicks of US$22 and up!

As you sail down the river of life, you are going to constantly hear claims of wonderful things that are happening to other people that are not happening to you. Some will be true. Most will not. And few of the ones that are true will be of any relevance to your situation. ("Yes, you too can be a millionaire and never pay taxes. First, get a million dollars...") If you believe in all of them, you'll be chasing rainbows forever.

[carfo]

Thanks guys, I appreciate what you're saying, but my earnings per click are always around the $0.05 to $0.20 or so - doesn't that seem a little low? I have no intention of modifying my content simply to get better ads, although I will certainly use synoyms if they are going to pay more. Thanks again :)

[hyperkik]

Have you used channels on your site to determine which pages are generating your revenue?

[jomaxx]

$22 a click is way way way too much to expect. Those examples are probably from "what was your highest click ever" type threads, and even then I suspect that people are mainly seeing reporting glitches rather than true earnings.

5c to 20c is very much in the normal range of prices that can be expected. You can use channels to see if some thematic areas of your site do better than others.

[humblebeginnings]

$ 0.05 to $ 0.20 clicks aren't so bad at all.
Some of us get many $ 0,00 to $ 0.05 clicks;-(

[Zygoot]

$0.05 to $0.20 clicks aren't bad.

Maybe you need to focus on improving the CTR?