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Google announced Themed Ad Units

         

lichun

5:34 pm on Dec 13, 2005 (gmt 0)

10+ Year Member



I just found this out from the report page of my account. Anyone knows how to implement them?

ElvisFan

5:20 am on Dec 14, 2005 (gmt 0)

10+ Year Member



It have enabled the Christmas "theme" however, does it only work if you have a skyscraper ad block as I don't have any... only small banners and small rectangle ads on my site... and not one is showing the "theme"?

I do believe the "theme" would help with ad blindness.

Anyone have the "theme" showing in other than skyscraper ad blocks... thanks

martingale

8:05 am on Dec 14, 2005 (gmt 0)

10+ Year Member



This might help to reduce "ad blindness"; but I agree it's annoying that we have no control over the color. however, if it reduces ad blindness, then incredibill might want to turn them on and make some money. Anyone tried them out and have real information about whether these themed ads make more money?

SeK612

8:48 am on Dec 14, 2005 (gmt 0)

10+ Year Member



AFAIK these ads have yet to appear. As others have said I think they will reduce ad blindness, similar to way publishers are encouraged to rotate colour palettes to increase clicks.

Whether it works further down the line when users are expecting themed ads when special events occur (after seeing them all over the place in the first wave) remains to be seen.

I suppose it also depends on the site you're running. Pictures of Santa sleighs and Rudolph may look out of place on a business site, but not on a personal one which recieves many of it's clicks by chance rather than people activly searching the adverts for related links.

I'd probably say just give them a chance. At the worst your revenue will plumit and you can pull them from your site quickly :)

humblebeginnings

8:50 am on Dec 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Funny, we are not allowed to draw attention to the ads, and now this. Wonder what the result will be.
Will it make ads more obvious being ads, or will these themes make people curious?

lichun

9:09 am on Dec 14, 2005 (gmt 0)

10+ Year Member



harbs,

Thanks a lot. I've enabled it, but the theme didn't show up yet.

zCat

9:40 am on Dec 14, 2005 (gmt 0)

10+ Year Member



Great idea, counter-intuitive implementation.

This would only be useful to me if I could enable the feature per ad unit, i.e. in the same way as image ads are implemented.

Themed ads would be great on one of my sites but would look ridiculous on another.

jimbeetle

3:13 pm on Dec 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I enabled the themed ads yesterday and nothing has shown up as yet. Guess G is waiting 'til closer to the holiday.

I'm going to start testing YPN Friday for the last two weeks of the month, so guess I won't get to see what the themed ads look like.

oddsod

3:15 pm on Dec 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What about if your site is about another religion? Wouldn't it be insensitive to run Christmas themes?

novice

3:46 pm on Dec 14, 2005 (gmt 0)

10+ Year Member



Post Removed.

Politically Incorrect Humor

[edited by: novice at 4:01 pm (utc) on Dec. 14, 2005]

oddsod

3:57 pm on Dec 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



novice, sorry I fail to see the humour.... <removed as this does not make sense after novice's edit above>

There are also design issues that can really get mucked up with these liberties Google is taking. It's a shame Google doesn't swallow a bit of that arrogance and give webmasters credit for being the best ones to judge whether their sites should carry themes.

icedowl

4:13 pm on Dec 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have yet to see them show up on my pages. Maybe they're waiting for winter to arrive.

I've also got a sneaking suspicion that they will just simply be "winter" themes as opposed to any specific religious holiday if the background of the note on the stats overview page is any clue.

21_blue

4:39 pm on Dec 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



oddsod wrote:
>It's a shame Google doesn't swallow a bit of that arrogance and give webmasters credit
>for being the best ones to judge whether their sites should carry themes.

They've given you a setting, defaulted to off, for you to make that decision. It's a shame webmasters don't swallow a bit of that arrogance and give Google credit for letting webmasters be the best ones to judge whether their sites should carry themes.

icedowl wrote:
>I've also got a sneaking suspicion that they will just simply be "winter" themes

Winter only affects half the globe at a time; it's approaching summer down under. Fortunately, Google localise the theme, so hopefully they won't be showing snow in Australia.

oddsod

3:09 pm on Dec 16, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



touche, I'm trying very hard to give Google credit for the "Advertise on This Site" (the world's unique free affiliate program) - and other gimmicks that they make opt-out - but I'm having trouble with that.

Anyway, this thread is about themed ads. So we'll get back to that :)

ronin

3:39 pm on Dec 16, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Wouldn't it be insensitive to run Christmas themes?

Eh? What? How can the midwinter festival, whether it is named Christmas, Hanukah, Yuletide, Lupercalia or anything else be an object of insensitivity?

It's the third day after the winter solstice, people!

The sun "dies" on December 21st and is reborn three days later.

Days are starting to lengthen again! Practically everyone celebrates this, whatever additional baggage they attach to it. Why make a fuss?

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