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Google announced Themed Ad Units
New User
joined:Aug 10, 2003
posts:12
votes: 0
I just found this out from the report page of my account. Anyone knows how to implement them?
Senior Member
joined:Oct 26, 2002
posts:3295
votes: 9
I noticed this also but when I followed the link to the What's New page there wasn't any information on it. Nor anything I could find in account settings or ad generation.
Looks like someone pulled the trigger on the tip a bit too quickly. (Or, considering that it's already the 13th, G's a tad late in rolling this out for this season.)
Junior Member
joined:June 1, 2005
posts:117
votes: 0
You can edit the setting in
My Account>Ad Type Preference
Junior Member
joined:Apr 25, 2004
posts:83
votes: 0
Personally I wasnt very impressed I thought they could have done more than just faded background images.
Inactive Member
Account Expired
This goes back at least to Halloween. JenStar reports on the Halloween-themed ads in her blog.
I guess they are just rolling it out quietly.
I would want to see the Christmas "look" before turning this on. Might not work on my site at all.
Senior Member
joined:Oct 26, 2002
posts:3295
votes: 9
Thanks, Ossifer, the old eyes must already be tired today.
Preferred Member
joined:Jan 28, 2005
posts:614
votes: 0
Haven't seen this yet. Anyone know if this is an account-wide on-off switch or do you have to set it in the ad code like the size, color etc.?
Freq---
Preferred Member
joined:Apr 14, 2005
posts:644
votes: 0
it is a site-wide switch, but you can disable it at any time (i am sure there will be lags between toggling the switch and seeing actual results on your pages).
since we have seen these ads in beta, google has some figures on them. i am sure they help CTR in some instances, otherwise google wouldn't release these for wide release.
Preferred Member
joined:Jan 28, 2005
posts:614
votes: 0
Has anyone seen themed link units?
Freq---
Senior Member
joined:Mar 1, 2004
posts:1258
votes: 0
I enabled them as soon as I found out how to enable them, about 20 minutes ago. Still haven't seen any appear.
Preferred Member
joined:Apr 14, 2005
posts:644
votes: 0
Junior Member
joined:May 29, 2005
posts:132
votes: 0
Seems kind of late to implement these. There is less than 2 weeks before Christmas.
Will they stop automatically after the 25th?
Inactive Member
Account Expired
They're not just for Christmas. Presumably the Christmas ones will stop. Perhaps the next will be New Years? Or Valentine's Day?
Senior Member
joined:Jan 22, 2005
posts:3062
votes: 6
I wonder how the graphics of the themed ads will blend in with the colors of the site.
I mean there are only 3 different colored graphics for the search box. Black, Grey, White.
How will they blend in the graphics?
Preferred Member
joined:Jan 28, 2005
posts:614
votes: 0
My guess is that the themed units will NOT blend with the site at all. When they are available they will run a standard color combo based on the theme of the unit.
I'm still going to let them run.
Freq---
New User
joined:Dec 12, 2005
posts:34
votes: 0
i just enabled them but no change until now so when i will be able to use them?
Inactive Member
Account Expired
egypty, I assume it's like other changes you make on the AdSense site. They take a while to show up.
Just wait and see. I'd expect a delay of at least a few hours.
And then, all of a sudden, all your ads will be red and green! (or whatever it is)
Junior Member
joined:Apr 12, 2005
posts:64
votes: 0
So are there Xmas ones? The examples only show Thanksgiving and Halloween.
Inactive Member
Account Expired
There must be Christmas ones. There's even a little Christmas decoration on the AdSense site.
Senior Member
joined:Aug 9, 2004
posts:1205
votes: 26
I find it very amusing that, while you can't advertise guns, the example for themed ads includes a rifle scope.
Senior Member
joined:Aug 12, 2003
posts:854
votes: 1
You can enable or disable themed ad units on an account-wide basis...
One size fits some.
This seems to combine the idea many webmasters have implemented, with Google's approval, of positioning small images (other than arrows/pointers/etc.) next to ad blocks to draw attention (but apparently not undue attention) to the ads. Now Google will add the images for you.
Unfortunately, the theme gimmick would only work on one of my sites, so I would need to control the feature by site or by channel.
What would be interesting to me is if Google implemented a means of selecting from a collection of pre-approved graphics, or having them contextually match graphics to ads, thereby making this a lot more customizable. And, of course, let you control the appearance at least on a site-by-site basis. A computer site could pick a computer theme for the graphics, otherwise blend the ad unit, and Google would present "approved" images in the background.
Senior Member
joined:Aug 25, 2005
posts:1019
votes: 0
JoeS wrote:
>Seems kind of late to implement these. There is less than 2 weeks before Christmas.
A few years ago Christmas used to start in late August (yes, I genuinely did see a christmas tree in a shop before the start of September). But starting the decorations 2 weeks before Christmas still seems too early to me.
(PS: I was ROFLMAO at your soda bottle comment in t'other thread. Quality wit, t'was :-))
New User
joined:Dec 12, 2005
posts:34
votes: 0
NEW We've added seasonal spirit to your ad units - during holidays and special events, your ads will now display themed colors and graphics where appropriate. Visit your Ad Type Preferences page to disable themed ads.
still getting tips without seeing the real code fore themes
System Operator from US
joined:Jan 25, 2005
posts:14664
votes: 99
Considering I found the ads that overlapped those faded background images harder to read, I'm leaving the themes off as I'm advertising to make money, not look cutesy and give readers eye strain to figure out what the ads are saying.
BAH! HUMBUG!
Senior Member
joined:Aug 25, 2005
posts:1019
votes: 0
incrediBILL wrote:
>I'm advertising to make money... BAH! HUMBUG!
Scrooge! You will be visited by three ghosts when the bell strikes one...
Preferred Member
joined:May 20, 2003
posts:493
votes: 0
When do they decide to put themes up? 1 week before a holiday? 2 weeks? The same time that google changes their own logo? And do they come down as soon as the holiday is over or within a couple of days? It would have been nice to know that....
Jennifer
Senior Member from US
joined:Mar 30, 2005
posts:13012
votes: 222
Since my top money making site is 4th of July themed, it'll be interesting to see if they come up with something for that.
Senior Member from US
joined:Oct 5, 2001
posts:5896
votes: 120
I want substance in the program, the fluff they can stuff.
New User
joined:Aug 10, 2003
posts:12
votes: 0
Could someone please tell me how to 'enable' the themed unit? I just couldn't find any clue of how to do it in the 'Ad layout code page' of my account. Thanks in advance.
Junior Member
joined:Aug 19, 2004
posts:53
votes: 0
Could someone please tell me how to 'enable' the themed unit? I just couldn't find any clue of how to do it in the 'Ad layout code page' of my account. Thanks in advance.
Goto "My Account", "Ad Type Preference" & edit. Its together with the text/image ads selection.
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