Forum Moderators: martinibuster
Clicks and earnings for CPM ads are mixed in with normal PPC stats. Our experience suggested that, with CPM ads, CTR may go up but earnings go down (and many others have suggested here that CPM ads depress earnings). This seems to be supported by the fact that we opted out of CPM ads a week ago and since then CTR has gone down and earnings up, despite numbers of visitors being the same or a little bit lower.
Clicks and earnings for CPM ads are mixed in with normal PPC stats. Our experience suggested that, with CPM ads, CTR may go up but earnings go down (and many others have suggested here that CPM ads depress earnings). This seems to be supported by the fact that we opted out of CPM ads a week ago and since then CTR has gone down and earnings up, despite numbers of visitors being the same or a little bit lower.
Blue - Can you explain how it is possible to opt out of CPM ads? I dont remember ever being given this option and cannot sinf a way to do this in my account! I beleive my huge decrease in earnings are due to the increase of CPM ads...