Number of incoming links effecting ECPM?

[vorlon]

Hi all,

Over the last few weeks I've had a REALLY popular page on my site that's seen its number of incoming links double, and I've noticed my ECPM seemes to have rocketed too.

Is this "known" or have I just got lucky?

My Google PR is still the same (6).

[jchampliaud]

I haven’t seen this on my sites. It might be that people coming through via a link are more targeted than search, and are hence more likely to click.