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End of MFA appearing on your sites?

         

thegreatpretender

4:48 am on Dec 9, 2005 (gmt 0)

10+ Year Member



Google is now including landing pages in the adwords quality score... This means MFA sites will now have a hard time getting their sites show on search and content network.

[adwords.google.com...]

ken_b

4:53 am on Dec 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Similar thread [webmasterworld.com]

HughMungus

6:12 pm on Dec 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One of the first things I thought of was MFA's...

But I don't see how a quality score would reduce MFA's, especially if some MFA's are created using Google search results and snippets. Anyone?

elsewhen

6:51 pm on Dec 9, 2005 (gmt 0)

10+ Year Member



Hugh... the site guidelines that google linked to from the official adwords blog:

- Distinguish sponsored links from the rest of your site content.

- Your should have unique content

- In general, build pages that provide substantial and useful information to the end-user. If your ad does link to a page consisting of mostly ads or general search results (such as a directory or catalog page), provide additional information beyond what the user may have seen in your ad or on the page prior to clicking on your ad.

these points seem to be directed squarely at MFAs.

there are an increasing number of MFAs that are polluting adwords - i am sure that there are automated tools - and i suspect that google is going to deal them a crushing blow.

incrediBILL

6:59 pm on Dec 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



these points seem to be directed squarely at MFAs.

OK, that would only impact arbitrage MFAs used by AdWords advertisers.

Remember, it's an ad LANDING PAGE they're talking about and this has no bearing on the bazillion spam MFAs out there that exist for the sole purpose of using SE traffic to snare AdSense clicks.

HughMungus

8:43 pm on Dec 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



these points seem to be directed squarely at MFAs.

Well, Google has always said you couldn't have pages with nothing but Adsense but we've all seen them.

there are an increasing number of MFAs that are polluting adwords - i am sure that there are automated tools - and i suspect that google is going to deal them a crushing blow

Right. I was thinking more about MFA advertisers that advertise their MFA site with specific words and landing on what might be considered "relevant" pages, not those who are advertising broadly.