Smart Pricing Hurts Publishers

[toldan]

My CTR essentially stayed the same, but my earnings are 50% to even 70% down on some days. I don't know what to do, this is terrible.

[dataguy]

Some people always see the glass half-empty. If you have a few days with earnings down 50% to 70%, then most days your earnings are up 100% to 333%.

Problem solved.

[dataguy]

I'm joking of course.

[hunderdown]

It's not necessarily smart pricing. Click prices may be declining in your area. Visitor behavior may have changed some with the holidays coming up....